▷ Apply in 3 Minutes: Digital Marketing Specialist

3 weeks ago

Chennai, India CBTS Full time

About the Role We are looking for a Digital Marketing Executive with 3–4 years of experience who can support and execute our digital marketing initiatives. The role requires hands-on expertise in SEO, AEO, GEO, social media management, HubSpot, and paid campaigns. The ideal candidate will be detail-oriented, proactive, and able to manage day-to-day execution to ensure campaigns run smoothly and deliver results. Key Responsibilities - SEO / AEO / GEO Execution - Implement on-page and off-page SEO activities. - Optimize content for traditional search, AI-driven answer engines, and generative platforms. - Conduct keyword research, site audits, and competitor tracking. - Social Media Management - Assist in creating and scheduling posts across social channels (LinkedIn, Instagram, Twitter, Facebook, etc.). - Monitor engagement and support in community interactions. - HubSpot & Marketing Automation - Execute HubSpot workflows, email campaigns, and reports. - Maintain CRM hygiene and support lead nurturing activities. - Paid Campaigns Support - Assist in setting up, running, and monitoring campaigns on Google Ads, LinkedIn Ads, and Meta Ads. - Track budgets and report on performance metrics. - Reporting & Optimization - Pull data from Google Analytics, HubSpot, and ad platforms. - Share reports and insights with the marketing team for ongoing improvements. Requirements - 3–4 years of hands-on digital marketing experience. - Working knowledge of SEO, AEO, GEO, HubSpot, Google Ads, and social platforms. - Strong execution and coordination skills. - Basic analytical and reporting skills. - Good written and verbal communication. Nice to Have - Google Ads or HubSpot certification. - Exposure to content marketing or blog optimization. - Experience with basic design tools (Canva, Photoshop, etc.) for creatives. What You’ll Gain - Opportunity to work on end-to-end execution of digital campaigns. - Hands-on experience with the latest tools and marketing platforms. - Exposure to global B2B campaigns and client projects. - A collaborative, supportive work environment with learning opportunities.

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