Digital Marketing Associate-PPC
2 weeks ago
Job Title: Digital Marketing Associate (User Acquisition)
Location: Noida, Uttar Pradesh (On-site)
Salary: 25,000 - 28,000 per month
About LeadMint Technologies:
LeadMint Technologies is a leading global AdTech company specializing in mobile advertising and monetization solutions. We help businesses acquire high-quality users through data-driven marketing strategies. We are seeking a User Acquisition & Digital Marketing Associate to drive our growth through Google Ads, Meta Ads, and other digital marketing channels.
Responsibilities:
- Plan, execute, and optimize user acquisition campaigns across Google Ads, Meta Ads (Facebook, Instagram), and other digital platforms.
- Analyze campaign performance data and implement strategies to maximize ROI.
- Conduct A/B testing to improve ad creatives, copy, and targeting.
- Collaborate with the creative team to develop high-converting ad creatives.
- Monitor key performance metrics such as CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), and conversion rates.
- Stay updated with the latest trends, algorithms, and best practices in digital advertising.
- Research and explore new paid marketing channels to expand user acquisition efforts.
Requirements:
- 1-2 years of experience in digital marketing, specifically in user acquisition via Google Ads and Meta Ads.
- Strong understanding of performance marketing, bidding strategies, and audience segmentation.
- Hands-on experience with campaign setup, optimization, and budget management.
- Proficiency in Google Analytics, Meta Business Suite, and other relevant marketing tools.
- Ability to analyze data and derive actionable insights.
- Strong problem-solving skills and attention to detail.
- Experience in mobile app marketing or AdTech is a plus.
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