Marketing Associate

Job Description Job Summary We are looking for an energetic and creative Marketing Associate to support our lead generation, campaign execution, and client engagement initiatives. The ideal candidate is passionate about digital marketing, data-driven strategies, and creative storytelling. This role will provide hands-on exposure to running marketing campaigns across multiple channels, managing databases, and contributing to conversion funnel optimization. Key Responsibilities - Lead Generation & Campaign Management : - Generate leads through digital and offline channels, including Google Ads, Meta Ads, Email Marketing, WhatsApp Communities, YouTube Ads, and events. - Assist in strategizing and executing ad campaigns across various platforms. - Monitor and report campaign performance to ensure ROI-driven marketing outcomes. - Data & Funnel Management : - Manage and organize the database of potential clients and leads. - Track and maintain accurate lead data across CRM and marketing tools. - Support in funnel management from micro conversions (interest, inquiries) to macro conversions (sales, sign-ups). - Client Communication & Engagement : - Engage with potential and existing clients through personalized communication. - Build relationships and ensure regular touchpoints for lead nurturing. - Coordinate with internal teams to ensure smooth client communication flow. - Strategic Support : - Contribute ideas for creative campaigns, brand positioning, and marketing strategies. - Collaborate with the design team to create visually compelling marketing content. - Stay updated with current marketing trends, AI tools, and creative best practices. Qualifications (Please Apply Only If You Meet These Requirements) - Graduate / Post Graduate in Marketing or related field (Freshers can apply). - Basic understanding of ad platforms such as Google Ads, Meta Ads, and YouTube. - Strong knowledge or interest in AI-based creative and design tools (e.g., Canva, ChatGPT). - Excellent communication, organizational, and analytical skills. - A smart, entrepreneurial mindset with a passion for marketing innovation and problem-solving. Bonus Skills (A Plus For Your Application) - Experience in marketing, campaign management, or related roles - Experience with CRM or marketing automation tools. - Understanding of sales funnels and conversion tracking. - Familiarity with performance marketing metrics and data analytics. - Experience in content creation or copywriting. - Exposure to event marketing or community management. The Marketplace Guru Core Values - Smart Tech, Smarter Moves: We don't just use tech we embrace it. AI and tools fuel faster action and smarter results. - 1+1 = 11: Through mentoring, collaboration, and trust, we achieve more together transforming good teams into great ones. Soft on People, Tough on Problems: We lead with empathy and respect while tackling challenges with unwavering resolve. - Clear, Kind & Consistent: We communicate openly and respectfully. Clarity and consistency fuel progress. Intrapreneurial Instinct: We take ownership, adapt to challenges, and pursue continuous learning to push the organization forward. - Intrapreneurial Instinct: Excellence isn't just a goal it's our standard. We take full responsibility, adapting to challenges with resilience. With a commitment to continuous learning, we proactively create opportunities that fuel the org forward. - Courage to Speak, Strength to Listen: We share truth with care - even when it's hard. Feedback is intentional, not impulsive. We think about the WHY, care about the HOW, and deliver it when it matters most - in the movement. And when others speak, we listen to understand, not to respond. Expectations (What To Expect) - Work Hours: 46 hours a week, with 8 hours per day. - Competitive Salary: Attractive base salary. - Work From Home: Permanent WFH setup, provided you excel at your job - A dual Monitor setup is required (at least 8GB of RAM) + 50 MBPS Internet Speed. - Learning Resources: Unlimited access to our SOP Library to support your professional development. - Career Support: Ongoing guidance and mentorship for your career advancement and personal growth. Company Overview The Marketplace Guru is an E-Commerce Marketplace Agency and Accelerator dedicated to driving global growth for brands. We help brands scale internationally by integrating them into our cross-border fulfillment network and executing strategic marketing campaigns across various global marketplaces. Our Services Include - Channel Onboarding / Marketplace Onboarding - PPC Management - SEO and Listing Optimization - Content Creation and Creative Optimization - Storefront Management - Brand Strategy - Inventory Forecasting - Fulfillment and Shipping - Brand Hygiene - Data Insights & Analysis - Ensuring Compliance for Global Markets Why Join The Marketplace Guru At The Marketplace Guru, We're More Than An Agencywe're Your Partner In Success. Here's Why You'll Love Being Part Of Our Team - Diverse Experience: Collaborate with a variety of overseas customers and global brands across multiple categories, gaining valuable insights into diverse market dynamics. - Expert Collaboration: Partner with industry gurus and passionate teams who are committed to excellence and innovation. - Empowered Environment: Embrace a culture of self-ownership that empowers you to take initiative and make an impact without micromanagement. - Cutting-Edge Tools: Utilize the most advanced tools and technologies that keep you updated and enable smart working, empowering you to achieve success. - Clear Growth Path: Experience a well-defined career trajectory with transparent steps to help you advance. - Open Culture: Thrive in a friendly and inclusive environment that encourages open communication, collaboration, and teamwork. Join us and become part of a transformative journey in the e-commerce landscape, where you'll work alongside industry experts to drive innovation and success Skills: communication,google ads,lead generation,collaboration,marketing analytics,data management,optimization,email marketing,campaigns,meta ads