Marketing Manager- Generic

Brief understanding of the profile Marketing experience in Trade Generics Generic Pharma Retail Model with strong exposure to both chemists stockists Ability to build marketing product strategy from scratch including brand positioning GTM scheme creation and on-ground activation Hands-on experience with trade activation programs retailer engagement fairs demos field collaterals visibility tools Prior team management experience High ownership and comfort in a fast-paced environment 1 Role Purpose The Marketing Manager will be responsible for designing and executing the overall marketing and product management strategy for company s trade generics business The role focuses on strengthening operations in Maharashtra and Gujarat while developing scalable playbooks to support pan-India expansion This role requires a hands-on marketer experienced in building brands designing GTM strategies and enabling sales teams in a retail-driven competitive generics environment 2 Reporting Structure The role incumbent will report to the Sales Marketing Head Works closely with Business leadership State Sales Managers Sales Team Supply Chain Regulatory and external agencies 3 Key Responsibilities A Branding Marketing Strategy Develop the overall Marketing Product Management strategy for the trade generics business from the ground up Create brand positioning visual identity and differentiation through competitor benchmarking Build and manage the marketing budget ensuring maximum ROI through tracking analysing and optimizing campaign performance Ensure regulatory compliance across all marketing activities in accordance with pharmaceutical norms Conduct regular market visits to understand customer chemist and distributor insights B Promotional Materials Programs Design develop and manage marketing collaterals for the sales team to drive product awareness and chemist engagement Lead trade activation programs including trade fairs demos awareness drives and retailer engagement initiatives Manage the execution and performance of promotional campaigns supporting market penetration brand visibility and sales acceleration Develop presentations training material and communication modules for the field force Build and maintain a digital repository of collaterals for seamless sales team access C Support for Sales Team during Pilot Scale-Up Collaborate closely with the sales team for initial market penetration and ongoing territory expansion Gather field feedback to refine strategies enhance product visibility and tailor communication for the generics retail channel Actively contribute to the creation of standardized playbooks SOPs and rollout frameworks derived from pilot learnings Support future pan-India scale-up by building replicable marketing models D Digital Analytics Enhanced Requirements Support development of WhatsApp marketing basic digital campaigns and online content for internal and external users Use digital tools CRM SFA dashboards Excel BI tools to improve campaign monitoring and reporting Analyse market trends competitor activity and retail pricing to drive data-based decisions 4 Required Experience Qualifications Bachelor s degree MBA preferred Minimum 5 years of marketing experience in Trade Generics Generic Pharma Retail Model experience in setting up new pharma divisions preferred Strong familiarity with o Retail generics channel chemists stockists distributors o High-volume SKU environments o Competitive pricing strategies o Field activation programs 5 Key Competencies Strong commercial and market understanding of Indian generics trade Excellent planning execution and vendor management skills Ability to work in a fast-paced entrepreneurial environment Strong communication and collaboration skills for cross-functional teamwork Analytical mindset Proficiency in MS Office CRM SFA tools familiarity High ownership self-driven personality with ability to work independently