Performance Marketing Manager

1 week ago

Panchkula, India Dancing Numbers Full time

About the Role We are looking for a highly skilled and data-driven Performance Marketing Manager to lead paid media campaigns across YouTube Ads, Google Ads, and Meta Ads. The ideal candidate will have hands-on experience managing large-scale budgets (100K+ USD per month) and a proven track record of driving growth for D2C brands and SaaS companies. Key Responsibilities - Plan, execute, and optimize paid media campaigns across YouTube Ads, Google Ads (Search, Display, Performance Max), and Meta Ads (Facebook & Instagram). - Manage and optimize monthly ad spends in excess of $100K, ensuring maximum ROI and efficient CAC (Customer Acquisition Cost). - Develop and execute growth strategies tailored for D2C eCommerce brands and SaaS businesses. - Conduct A/B testing across creatives, audiences, placements, and bidding strategies. - Own end-to-end campaign management: from setup and tracking to reporting and optimization. - Work closely with creative, product, and analytics teams to ensure campaign success. - Monitor key performance metrics (ROAS, CAC, LTV, CTR, CVR) and proactively recommend improvements. - Stay up to date with industry trends, new ad formats, and platform algorithm changes. - Build scalable playbooks for campaign execution and optimization. Requirements - 5+ years of hands-on experience in digital advertising with a strong focus on YouTube Ads, Google Ads, and Meta Ads. - Proven experience handling budgets of $100K+ per month. - Strong expertise in D2C eCommerce and SaaS growth marketing. - Deep understanding of media buying, attribution models, and tracking tools (GA4, Google Tag Manager, Mixpanel, AppsFlyer, etc.). - Analytical mindset with proficiency in Excel/Google Sheets, Looker Studio, or other reporting tools. - Strong creative testing background with the ability to guide content strategy for ads. - Excellent communication and project management skills. - Certification in Google Ads / Meta Blueprint is a plus. Nice to Have - Experience scaling international campaigns across multiple geographies. - Familiarity with affiliate, influencer, and programmatic advertising. - Hands-on knowledge of automation tools and AI-driven campaign optimization.

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