Marketing Lead

Location: Gurugram Sector 58 The Description: "The Mavericks' Guild" Tired of ad noise? So were we. We’re Nitro Commerce (Series A Funded), and we're dropping the boring, old playbook for adtech. Born from the minds behind the successfully acquired martech legend Wigzo, our founder Umair Mohammed is taking the reins to redefine how brands score big with their customers. We’re all about cutting through the chaos and hitting the sweet spot: the right message, to the right person, at the right time. We don't chase vanity metrics—we're obsessed with what matters, driving real conversions and measurable revenue. Let's make some noise, shall we? Curious about our journey? Explore our success stories: Inc42 Story YourStory Link LinkedIn Page Link Website Link Job Specs for a Game-Changer We are looking for a storyteller who can see the forest and the trees. As our Director of Product & Brand Marketing, you will be responsible for defining who we are, why we matter, and how our product solves real-world problems. You will sit at the intersection of Product, Sales, and Creative, turning technical roadmaps into emotional narratives that drive adoption and loyalty. The Mission: What You'll Be Commanding 1. Product Marketing (The "What") - Go-to-Market (GTM): Own the launch lifecycle for new features, from initial beta testing to global rollout. - Positioning & Messaging: Build the foundational "Source of Truth" documents that define our value proposition and competitive edge. - Sales Enablement: Equipping the sales team with the battle cards, pitch decks, and demos they need to win. - Customer Intelligence: Conduct deep-dive interviews and surveys to understand the "Jobs to be Done" (JTBD) for our users. 2. Brand Strategy (The "Who") - Brand Identity: Maintain and evolve our brand voice, ensuring consistency across every touchpoint—from a UI tooltip to a billboard. - Market Resonance: Monitor the cultural and competitive landscape to ensure our brand remains relevant and differentiated. - Community & Advocacy: Develop programs that turn customers into "super-fans" and brand ambassadors. 3. Content Engine (The "How") - Narrative Design: Lead the content strategy, moving beyond "SEO filler" to create high-signal thought leadership. - Multi-Channel Execution: Oversee the creation of case studies, whitepapers, video scripts, and social content. - Lifecycle Content: Work with Growth teams to craft compelling email journeys that reduce churn and increase expansion. Your Superpowers (What You've Already Mastered) - The "Translator" Ability: You can take a complex API update and explain it to a CEO in a way that makes them want to buy it. - Strategic Intuition: You don't just follow a brief; you help write it. You understand how a brand's tone affects conversion rates. - Data-Informed (Not Data-Driven): You use metrics to validate your instincts, but you aren't afraid to take a creative leap that a spreadsheet can't predict. - Tech Stack Fluency: Experience with Project, Hubspot/Marketo (Automation), and basic data tools (Mixpanel/Amplitude). The "Vibe" Check - You’re a builder: You enjoy the "blank page" stage of a project. - You’re an editor: You have a high bar for quality and can spot a "corporate-speak" sentence from a mile away. - You’re an owner: You take pride in the results, not just the output. The Toolkit (The Necessary Stuff) - 5+ years of experience in Product Marketing, Brand Marketing or Content leadership roles, preferably in a fast-paced, high-growth environment. - A portfolio or examples that showcase your ability to create genuinely amazing brand content and campaigns (we need to see the proof). - Exceptional leadership, budget management, and cross-functional collaboration skills. - Deep understanding of modern digital marketing, content SEO, and PR/media relations - A brain that’s half creative genius, half data-driven analyst