Digital Marketing Associate

2 weeks ago

Mumbai India Mafatlal Industries Limited Full time

Job Description Job Title: Content Associate Department:Marketing Location:Churchgate Employment Type:Full-time About the Role: We are seeking a dynamic and detail-orientedContent Associateto join our marketing team for our brand. This role demands a strong sense of brand voice, creativity, and understanding of content trends across platforms. The ideal candidate should have hands-on experience in content curation, copywriting, and social media optimization (SMO), while being thecentral point of coordination with external agenciesfor content planning, creation, and execution. Key Responsibilities: 1. Content Creation & Curation: - Write compelling, brand-alignedcopies, captions, taglines, andshort-form contentfor all social media platforms (Meta, Instagram, LinkedIn, YouTube, etc.) - Curate relevant and trend-driven content ideas that align with the tone and goals of each FMCG brand. - Ensure consistency in voice, tone, and messaging across platforms. - Collaborate with internal stakeholders for product knowledge and brand guidelines. 2. Social Media Management & Optimization: - Plan, build, and maintainmonthly content calendarsin alignment with campaign goals along with our agencies. - Optimize content fororganic reach, engagement, and shareabilityusing SMO best practices. - Stay up to date with thelatest trends, algorithms, and platform featuresacross Meta, LinkedIn, YouTube, and more. 3. Agency Coordination & Execution: - Serve as thesingle point of contactfor creative and digital agencies. - Ensure timely delivery of creative assets, post scheduling, and media plans. - Track deliverables and ensure agency output is aligned with brand expectations. - Review and approve content drafts before final deployment. 4. Performance Monitoring & Reporting: - Collaborate with the digital team to track performance metrics and providemonthly content performance reports. - Suggest content improvements based on data and audience behavior. - Conduct competitor benchmarking and share actionable insights. Required Skills & Qualifications: - Bachelor's degree in Marketing, Mass Communication, or related field. - 1-3 years of experience in content writing, social media management, or digital marketing (FMCG sector preferred). - Excellentcommand of written and spoken English. - Proven experience incopywriting and caption writingfor brand communication. - Strong understanding ofbrand tonality, digital storytelling, and audience engagement. - Familiarity withMeta Business Suite, LinkedIn Campaign Manager, YouTube Studio, etc. - Ability to managemultiple brand pagesand projects with tight deadlines. - Comfortable coordinating with external agencies and internal teams. - Creative mindset with an eye for design and content aesthetics. BUDGET - Upto 4 LPA max.

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