Only 24h Left Content Specialist

3 weeks ago

Jaipur, Rajasthan, India Vaibhav Global Full time
Job Description

Key Responsibilities:

- Write engaging, brand-consistent copy for:
- Website banners (hero images, promos, category highlights).
- Daily and promotional email campaigns.
- SMS and MMS messages (short-form, offer-focused, mobile-friendly).
- Push notifications with strong CTAs.
- Craft clear, action-oriented headlines and CTAs optimized for the US retail customer.
- Translate briefs into compelling content while maintaining high standards of clarity and creativity.
- Collaborate with graphic designers and campaign planners to align messaging and visuals.
- Contribute to creative brainstorming sessions and content calendars.
- Stay aligned with marketing goals (traffic, conversion, engagement rates) and adapt copy accordingly.
- Ensure accuracy in tone, spelling, and grammar; proofread all outgoing content.
- Track content performance and apply learnings to improve engagement.
- Stay updated on e-commerce trends and competitive messaging in the US market.

Required Skills & Experience:

- 2-3 years of copywriting/content writing experience, preferably in an e-commerce, fashion, or retail brand.
- Strong understanding of US customer behavior, tone preferences, and offer messaging.
- Experience writing email/SMS/push content with a focus on clarity and conversion.
- Proven ability to write short-form, high-impact copy within tight deadlines.
- Familiarity with tools like Klaviyo, Attentive is a strong plus.
- Excellent command of English (US spelling and grammar), with a keen eye for detail.
- Ability to work in a fast-paced, campaign-heavy environment.
- Strong team player with excellent communication skills.
- Background in fashion, lifestyle, or home retail writing.
- Experience with A/B testing, understanding which copy performs better.

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