Sr. Manager

14 hours ago

Ghaziabad, India RiskProfiler Full time

Job Title: Sr. Manager – Product Marketing Level: Mid–Senior Level Location: Remote Employment Type: Contract / Full-Time Experience: 5–7 years Preferred Candidates: Cyber Security Social Media Influencer & a hands on expert in Graphics & Creatives About the Role: We’re looking for a seasoned and strategic Sr. Manager – Product Marketing to lead our go-to-market initiatives, strengthen brand positioning, and drive demand generation across our cybersecurity offerings. This role is pivotal to shaping our narrative in global markets, with a strong focus on India, the Middle East, and the U.S. You'll be working cross-functionally with product, sales, design, and external agency teams to develop and execute high-impact marketing strategies. Key Responsibilities - Develop and execute product marketing strategies that drive awareness, engagement, and pipeline growth - Create compelling messaging, positioning, and value propositions tailored to different buyer personas and geographies - Own and drive go-to-market (GTM) launches, coordinating across product, sales, and marketing functions - Collaborate with demand generation agencies to craft content for digital campaigns, landing pages, and nurture flows - Build and maintain product collateral — brochures, solution briefs, presentations, and sales kits - Conduct competitive analysis, market research, and customer feedback loops to inform strategy - Work closely with external marketing agencies to ensure alignment and execution consistency - Track campaign performance and product marketing metrics; report insights and optimizations What We’re Looking For - Min 5–7 years of experience in product marketing, preferably in B2B tech or cybersecurity - Hands-on experience in graphic design tools (Canva, Adobe Creative Suite) for creating or editing marketing assets - Prior cybersecurity domain experience is a must — understanding of key trends, buyer personas, and competitive landscape - Proven track record of developing and executing GTM plans across geographies - Strong storytelling skills with the ability to translate complex features into clear, compelling benefits - Familiarity with modern marketing and automation tools (e.g., HubSpot, Zoho, Mailchimp) - Excellent collaboration and project management abilities across distributed teams - Data-driven mindset with experience using tools like Google Analytics, SEMrush, or similar Bonus Skills (Nice to Have): - Exposure to global SaaS or cybersecurity markets - Experience in using CRM tools - Familiarity with paid advertising (Google Ads, Ads) - Understanding of SEO concepts and ability to collaborate on organic growth strategies - Experience working with PR and analyst relations

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