Senior Business Analyst

Senior Business Analyst About Junglee Games With over 140 million users Junglee Games is a leader in the online skill gaming space Founded in San Francisco in 2012 and part of the Flutter Entertainment Group we are revolutionizing how people play games Our notable games include Howzat Junglee Rummy and Junglee Poker Our team comprises over 900 talented individuals who have worked on internationally acclaimed AAA titles like Transformers and Star Wars The Old Republic and contributed to Hollywood hits such as Avatar Junglee s mission is to build entertainment for millions of people around the world and connect them through games Junglee Games is not just a gaming company but a blend of innovation data science cutting-edge tech and most importantly a values-driven culture that is creating the next set of conscious leaders Job Overview As a Senior Business Analyst at Junglee Games you will play a critical role in evaluating the effectiveness of our marketing campaigns across channels You ll use data and insights to improve campaign performance support user acquisition and retention strategies and drive ROI across paid and owned media Job Location Gurgaon Key Responsibilities Monitor and analyze marketing campaign performance across channels paid media email push notifications social influencer etc Design build and automate dashboards and reports to measure campaign success and KPIs Provide actionable insights and recommendations based on performance data to improve targeting creatives and messaging Partner with marketing product and analytics teams to conduct A B tests and experimental designs Track cohort performance conversion funnels CAC LTV and churn metrics Analyze user segmentation and campaign impact across key demographic and behavioral attributes Support forecasting budget planning and ROI analysis for marketing campaigns Maintain data hygiene ensure accurate tracking via tools like GA AppsFlyer Adjust Mixpanel etc Qualifications Skills Required Familiarity with A B testing and experimental design not just from metrics standpoint but think how users and business gets impacted with them Is creative worked in the college fests and clubs likes to put pen to paper or loves creating social media content and seeing how viewers would react to it Likes to fail fast learn faster and grow fastest to create impact We are a young team and looking for owners and independent thinkers 2-4 years of experience in campaign or marketing analytics preferably in gaming e-commerce or tech Strong proficiency in SQL and Excel experience with Python R is a must have Hands-on experience with analytics and attribution tools like GA4 AppsFlyer Adjust Tableau Power BI etc Good understanding of marketing funnels attribution models and media performance metrics Experience with CRM platforms e g MoEngage CleverTap Braze is a bonus Strong analytical thinking and communication skills - ability to turn complex data into simple insights Create lightweight creative mockups or variations using Figma or similar tools to speed up testing cycles Be a part of Junglee Games to Value Customers Data - Prioritize customers use data-driven decisions master KPIs and leverage ideation and A B testing to drive impactful outcomes Inspire Extreme Ownership - We embrace ownership collaborate effectively and take pride in every detail to ensure every game becomes a smashing success Lead with Love - We reject micromanagement and fear fostering open dialogue mutual growth and a fearless yet responsible work ethic Embrace change - Change drives progress and our strength lies in adapting swiftly and recognizing when to evolve to stay ahead Play the Big Game - We think big challenge norms and innovate boldly driving impactful results through fresh ideas and inventive problem-solving Avail a comprehensive benefits package that includes paid gift coupons fitness plans gadget allowances fuel costs family healthcare and much more Know more about us Explore the world of Junglee Games through our website Get a glimpse of what Life at Junglee Games looks like on Here is a quick snippet of the Liked what you saw so far