Senior/Lead Analyst

2 weeks ago

Thiruvananthapuram, Kerala, India Qburst Full time
Job Description

QBurst is undergoing an exciting transformation and seeks a highly skilled professional to shape and execute analytics-driven marketing strategies for global clients.

Responsibilities:

- Lead requirement analysis, consultation, and end-to-end analytics implementation across web and mobile platforms.
- Collaborate with cross-functional teams to ensure analytics implementation and reporting align with business objectives.
- Define Key Performance Indicators (KPIs) and measurement strategies to track progress toward marketing and business goals.
- Build and manage advanced analytics dashboards by integrating data from multiple sources such as GA4, Adobe Analytics, CRM systems, ad platforms, and marketing automation tools.
- Monitor and analyze performance across digital channels to identify trends, derive insights, and provide actionable recommendations.
- Deliver high-quality analytics audits, reports, and optimization strategies on time.
- Design, implement, and evaluate A/B tests to drive Conversion Rate Optimization (CRO).
- Serve as a trusted advisor on analytics best practices, measurement frameworks, and emerging trends.

Requirements:

- Analytics-certified professional with at least six years of experience in analytics and reporting.
- Strong hands-on expertise with Adobe Launch, Adobe Analytics/AEP, GTM, and GA4.
- Familiarity with additional tools such as Heap, Mixpanel, or Firebase is a plus.
- Strong quantitative and problem-solving skills, with experience working with and joining large, multi-source datasets.
- Proficiency in creating client-ready dashboards using Looker Studio, Tableau, or Power BI.
- Excellent communication and presentation skills capable of simplifying complex insights for both technical and non-technical stakeholders.
- Self-starter with the ability to operate as a thought leader, trusted advisor, and influencer with clients and stakeholders.
- Meticulous attention to detail, with proven ability to deliver under deadlines.

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