Lead Generation Specialist

We're looking for a results-oriented Offshore Lead Generation Specialist with proven experience generating high-quality B2B service leads for US and international markets. This role demands someone who can independently design and execute lead generation campaigns, understand service-based sales cycles, and deliver measurable results that directly impact revenue. Key Responsibilities: - Design and execute comprehensive lead generation campaigns targeting US, UK, and international B2B service buyers - Build and manage targeted prospect lists using advanced research and prospecting tools - Create personalized, multi-touch outreach sequences across email, , and other channels - Develop compelling messaging that articulates NyxaLabs' service value propositions effectively - Qualify leads through discovery conversations and BANT/MEDDIC frameworks - Generate consistent flow of SQL (Sales Qualified Leads) meeting defined criteria - Manage lead nurturing campaigns for prospects not ready to engage immediately - Conduct market research to identify new industries, segments, and opportunities for NyxaLabs services - Analyze campaign performance metrics and continuously optimize for better conversion rates - Collaborate with sales team to refine ideal customer profiles and messaging strategies - Maintain accurate records in CRM and provide regular reporting on lead generation activities - Test different approaches, messaging angles, and channels to improve response rates - Stay informed about NyxaLabs' service offerings to effectively communicate value to prospects - Work across international time zones to engage prospects during their business hours - Ensure all outreach complies with GDPR, CAN-SPAM, and international data regulations Required Qualifications: - 4+ years of proven experience in offshore lead generation specifically for B2B services companies - Demonstrated track record generating qualified leads that converted to closed deals for US/international clients - Must provide portfolio with specific metrics: number of leads generated, conversion rates, and revenue impact - Deep understanding of service-based business models and longer sales cycles - Expert-level proficiency with lead generation tools ( Sales Navigator, ZoomInfo, Apollo.io, Hunter.io) - Strong experience with marketing automation and email platforms (HubSpot, Outreach, Lemlist, Mailchimp) - Excellent English copywriting skills for creating engaging outreach messages - Proven ability to work independently and manage campaigns end-to-end without supervision - Strong analytical skills to interpret data and make optimization decisions - Experience working with US/UK markets and understanding cultural nuances in business communication - Comfortable working flexible hours to align with target market time zones Must-Have Experience: - Minimum 50+ qualified leads generated per month in previous roles (with documentation) - Proven experience selling or generating leads for services like: consulting, IT services, digital marketing, development, design, or similar professional services - Portfolio showing campaign results, conversion metrics, and pipeline contribution - Experience with full-cycle lead generation from research to hand-off to sales - References confirming lead quality and performance metrics Preferred Skills: - Experience with ABM (Account-Based Marketing) strategies for high-value service accounts - Knowledge of intent data platforms (Bombora, 6sense, Clearbit) - Familiarity with content marketing and inbound lead generation tactics - Experience with paid advertising for lead generation ( Ads, Google Ads) - Understanding of lead scoring models and qualification frameworks - Previous experience in agency, consultancy, or professional services environment - Certifications in HubSpot, Google Analytics, or Marketing Portfolio Requirements: Your application must include: - Specific lead generation metrics from previous roles (volume, quality, conversion rates) - Case studies showing successful campaigns with clear ROI - Examples of email sequences, outreach templates, or campaign strategies you've created - Evidence of working with US/UK service buyers - Quantifiable impact on pipeline and revenue from your lead generation efforts Tools & Technologies You Should Know: - Prospecting: Sales Navigator, Apollo.io, ZoomInfo, Lusha, Hunter.io - Automation: HubSpot, Outreach, SalesLoft, Lemlist, Reply.io - CRM: Salesforce, HubSpot CRM, Pipedrive, Zoho - Analytics: Google Analytics, campaign reporting dashboards What We Offer: - Opportunity to work with a fast-growing service company serving international clients - Performance-based compensation with achievable targets - Remote work environment with flexibility - Professional development and career advancement opportunities