PPC Specialist

Job Description About Us The Marketplace Guru is an E-Commerce Marketplace Agency and Accelerator dedicated to driving global growth for brands. We help brands scale internationally by integrating them into our cross-border fulfillment network and executing strategic marketing campaigns across multiple global marketplaces. We help brands grow, and winglobally. Our Services Include - Channel onboarding/Marketplace onboarding - PPC Management - SEO and Listing Optimization - Content creation and creative optimization - Storefront management - Brand Strategy - Inventory Forecasting - Fulfillment and Shipping - Brand Hygiene - Data insights analysis - Ensuring compliance for global markets About The Role The PPC Specialist at The Marketplace Guru is responsible for managing and optimizing Pay-Per-Click (PPC) advertising strategies for clients, ensuring account growth, and maintaining key performance indicators (KPIs). This role requires expertise in auditing, campaign management, keyword analysis, and cross-functional collaboration to resolve advertising challenges effectively. Key Responsibilities Account Auditing & Issue Resolution: - Prioritize Emergency audits to identify and resolve issues in problematic accounts. - Collaborate with other directors and team members to find solutions to advertising challenges. - Conduct Account Audits to determine the Problem Statements for Potential Clients. - Actively communicate with peers, managers, and clients to ensure timely task and project completion. - Provide clear reports, notes, and summaries of audit findings and campaign performance. PPC Account Management - Own and manage the growth of 6-8 PPC accounts for The Marketplace Guru's clients. - Develop, implement, and maintain client-identified KPIs. - Oversee full advertising account actions, including ad segmentation, budget setting, and performance optimization. - Verify ad segmentation, reduce wasted ad spend & reduce ACOS. - Set up ads for new accounts, ensuring proper segmentation, keyword research, and budget allocation. - Utilize keyword analytics and discovery to develop and optimize manual campaigns, including: - High volume campaigns (broad, phrase, & exact match types). - Low volume campaigns (phrase & exact match types). - High relevancy campaigns (phrase & exact match types). - Create manual ASIN targeting campaigns, including but not limited to, defensive ASIN targeting. Qualifications (Please Apply Only If You Meet These Requirements) - At least 1 year of experience managing Amazon PPC campaigns, with a focus on Sponsored Products, Sponsored Brands, and Sponsored Display ads. - Certifications required from Amazon: (If you do not have these, please obtain by clicking on the links below) - Sponsored Ads Certification - Sponsored Ads Advanced Certification - Video Ads Certification - Campaign Optimization Certification - Experience of Helium 10 - Product Research - Black Box - Keyword Research - Magnet & Cerebro - Analytics - Keyword Tracker - SEO knowledge for Amazon optimization. - Expertise in G Suite / Google Sheets with 55+ WPM (Typing Speed). Experience - Strong knowledge of campaign budgeting, forecasting, running discounts, deals, promotions and a solid understanding of Amazon campaigns. - Proficiency in keyword analysis, campaign optimization, and reducing ad spends. - Proven experience in managing multiple brands and accounts, crafting strategies, and delivering results for a diverse range of clients, brands, and products on the Amazon marketplace. Bonus Skills (A Plus For Your Application) - Experience with Jungle Scout, Asana and Slack for project management , product research & communication. - Knowledge of Excel for data management and reporting . - Certifications required from Amazon: (If you do not have these, please obtain by clicking on the links below) - SEMrush or Ahrefs SEO Certification (for in-depth keyword and analytics skills) The Marketplace Guru Core Values - Smart Tech, Smarter Moves: We don't just use tech we embrace it. AI and tools fuel faster action and smarter results. - 1+1 = 11: Through mentoring, collaboration, and trust, we achieve more together transforming good teams into great ones. Soft on People, Tough on Problems: We lead with empathy and respect while tackling challenges with unwavering resolve. - Clear, Kind & Consistent: We communicate openly and respectfully. Clarity and consistency fuel progress. Intrapreneurial Instinct: We take ownership, adapt to challenges, and pursue continuous learning to push the organization forward. - Intrapreneurial Instinct: Excellence isn't just a goal it's our standard. We take full responsibility, adapting to challenges with resilience. With a commitment to continuous learning, we proactively create opportunities that fuel the org forward. - Courage to Speak, Strength to Listen: We share truth with care - even when it's hard. Feedback is intentional, not impulsive. We think about the WHY , care about the HOW, and deliver it when it matters most - in the movement. And when others speak, we listen to understand, not to respond. Expectations (What To Expect) - Work Hours: 46 hours a week, with 8 hours per day. - Competitive Salary: Attractive base salary. - Work From Home: Permanent WFH setup, provided you excel at your job - A dual Monitor setup is required (at least 8GB of RAM) + 50 MBPS Internet Speed. - Learning Resources: Unlimited access to our SOP Library to support your professional development. - Career Growth: Clear path to advance to Account Director, with the opportunity to manage 60+ brands. - Career Support: Ongoing guidance and mentorship for your career advancement and personal growth. Skills: asin,account management,ppc,advertising,seo,sponsored ads,amazon marketplace,performance analysis,campaigns,optimization,ppc campaigns