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Lead Content Developer

1 month ago

Bengaluru, Karnataka, India Careernet Full time
Job Description

Key Skills: Content Creative Services, Content Manager, Content Writer, Content Writing, Communications, Corporate Communication, Internal Communication

Roles and Responsibilities:

- Create content for corporate and brand marketing initiatives, including digital and offline communication.
- Drive content for establishing brands and creating thought leadership.
- Follow editorial guidelines when developing content.
- Contribute to strategies that increase brand awareness and customer engagement.
- Be the custodian of the brand voice for Careernet group: Careernet, HirePro, and Longhouse.
- Define and refine content guidelines to create a distinguished brand tone & voice.
- Understand customer segments and use insights to create and refine content as needed.
- Conduct in-depth research on industry-related topics to develop original thought leadership content.
- Conceptualize marketing campaigns and translate them into compelling headlines and body copy.
- Develop content for blogs, articles, product marketing collaterals (e.g., brochures, corporate presentations), social media, company website/landing pages, thought leadership (e.g., reports, whitepapers), and videos.
- Draft content for corporate communications, such as press releases and media stories.
- Assist the marketing team in developing content for digital and offline advertising campaigns.
- Design content for internal communications and social media campaigns.
- Proofread content for errors and inconsistencies.
- Edit and polish existing content to improve readability.
- Ensure consistency in content styling across all internal and external communication.

Skills Required:

- 6-12 years of professional experience in content writing for marketing communication, preferably in B2B enterprise organizations.
- Bachelor&aposs degree in communications, English, Journalism, or related field.
- Proven content writing and/or copywriting experience.
- Working knowledge of content management systems.
- Proficient in all Microsoft Office applications.
- Excellent writing and editing skills.
- Ability to work in a fast-paced environment.
- Ability to handle multiple projects concurrently.
- Effective communication skills.
- Knowledge of the latest SEO techniques is preferable.
- Prior experience with advertising agencies is a plus.

Education: Bachelor&aposs Degree in related field