Wattmonk - Performance Marketing Specialist (3-5 Yrs) Gurgaon/gurugram (online/digital Marketing)
2 weeks ago
What You ll Do - Strategize execute and optimize Google Ads campaigns Search Display Retargeting with a focus on lead generation and conversions - Set up and maintain conversion tracking using Google Tag Manager and Google Analytics - Develop and manage targeted outreach campaigns via Apollo io ensuring precise audience segmentation and effective email sequencing - Design and enhance email automation workflows within Zoho Campaigns to nurture leads across different funnel stages - Partner with the content team by providing content requirements for all digital channels including email PPC social media and website - Analyze performance metrics social media ad campaigns email engagement website traffic and deliver actionable insights to improve messaging visuals and overall campaign success - Collaborate with the Marketing Manager to build Looker Studio dashboards for tracking KPIs and presenting insights to senior leadership What You ll Bring - 3-5 years of hands-on experience in performance digital or growth marketing - Proven expertise in managing Google Ads Google Tag Manager Looker Studio and other digital marketing tools - Experience with CRM and marketing automation platforms Zoho experience preferred - Familiarity with outbound outreach tools such as Apollo io and cold email strategies - Strong analytical skills and the ability to create interpret and refine dashboards and metrics - A proactive mindset with the ability to work both independently and collaboratively Bonus Points - Experience launching marketing campaigns for SaaS or AI-related products - Knowledge of basic HTML or experience working with web development tools ref updazz com
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Etrade Marketing
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