Brand Designer

3 weeks ago

India Emergence Software Full time

Job Description Job Description: We are Emergence Software, a premium global B2B SaaS acquisition and growth engine. We are looking for a Brand Designer who can define and design the entire brand ecosystem from strategy and messaging to visual identity and collateral to position our company as a trusted, global authority. Key Responsibilities: Brand Playbook & Strategy - Define mission, vision, positioning, brand story, values, tone, tagline, and elevator pitch - Create founder's voice guidelines and channel-specific tone rules - Map persona x USP to guide messaging and campaigns - Develop key messaging templates for internal and external communications - User & Market Research through competitor analysis, persona mapping, toshape brand positioning and messaging Visual Identity - Design logo, color palette, typography standards, icons, illustration styles, and layout guidelines - Establish Do's & Don'ts for brand usage - Ensure consistency across all platforms and touchpoints Website & Digital Presence - Collaborate on website design to align with brand identity - Ensure visual storytelling, premium aesthetics, and usability Collateral & Communication Assets - Revamp messaging, presentations, and marketing collaterals - Create press kits, media releases, and LinkedIn assets for the brand and brand representatives - Design visiting cards, merchandise, and other brand-related materials - Cross-Channel Consistency Ensure brand voice and visuals are cohesive across all digital, print, and social channels Skills & Requirements: - Strong understanding of brand strategy and brand design - Expertise in visual identity creation: logos, color, typography, icons, and illustrations - Proficiency with Figma, Adobe Illustrator, Photoshop, and Canva - Ability to translate brand strategy into tangible visual and messaging outputs - Excellent communication and storytelling skills - Attention to detail and understanding of premium, B2B branding Preferred: - Experience with website design (Webflow, Figma prototypes) - Knowledge of LinkedIn branding for founders/brands - Experience designing press kits, merchandise, or corporate collaterals What You'll Gain: - Hands-on experience building a global B2B SaaS brand from scratch - Ownership of brand strategy, identity, and multi-channel assets - Exposure to premium branding, storytelling, and design execution for high-impact audiences

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