[09/10/2025] Product Manager

2 days ago


Ahmedabad India Hester Biosciences Limited Full time

Job Description Key Responsibility Areas (KRAs): - Product Strategy & Trade Marketing Planning - Define product vision aligned with Pet Care goals and sales needs. - Map competitor trade marketing efforts and emerging trends. - Develop differentiated positioning for Hester's Pet Care portfolio in trade. - New Product Development, GTM & Field Sales Activation - Based on in-depth market research, identify the gaps & develop new products to be launched each quarter followed by the GTM strategy. - Design and execute go-to-market plans including brand communication, trade schemes, POS materials, and field activation. - Collaborate with zonal/regional sales teams to localize marketing efforts. - Ensure high visibility at vet clinics, retail pet shops, and distribution channels. - Market & Field Insights - Gather insights from field visits, retailer feedback, and sales team discussions. - Monitor competitive activity in trade to adapt tactics quickly. - Support zonal and regional managers in developing market-level strategies. - Sales Enablement & Communication - Create ready-to-use sales collaterals: product sheets, pitch decks, objection handling. - Plan and deliver trade-focused training modules. - Support incentive design and performance-tracking tools for sales team motivation. - Sales Scheme Management - Develop quarterly trade promotion calendars. - Roll out incentive schemes and monitor participation and impact. - Ensure timely communication of schemes to all field force levels. - Performance Tracking & Feedback Loop - Track KPIs including sales growth, scheme effectiveness, and field feedback. - Maintain a feedback loop with the field team and make rapid tactical adjustments. Education: BVSc or MVSc (Veterinary Science) Experience: 6 to 10 years in Product Management in Pet care Job Location: Kadi, Gujarat ( Bus transportation facility available from Ahmedabad, Kalol & Kadi) Interested candidate can share their resume on [Confidential Information]



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