Communications Specialist

RESPONSIBILITIES Areas that play to your strengths All the responsibilities we ll trust you with Expand all ESTABLISH They establish a media network personal relationships in all relevant fields - specifically sports and culture media to support the national communication targets and business plan goals This also involves identifying developing and working with a network of external communication consultants specialists PR Stringers relevant to big projects activations across priority playgrounds in sports and culture - Motorsports Cricket Core Sports Gaming Music and Dance PLAN Supporting the Communications Manager Head of Communications in the development of a target-oriented well-balanced communication plan that serves the local business needs best They help plan end-to-end communication activations for sports culture events athlete sports content projects and more They help develop customized communications plans in alignment with various marketing departments The role also involves help in planning the appropriate media budgets and ensuring minimal deviations for the same PRODUCE Following the plans they closely work with the RBMN team to produce locally and also internationally relevant top-quality sports still images and media products as per outlet requirements EXPAND Help develop and enable a network of area playground specialists who work with core and mainstream outlets to create qualitative comms outputs with focus on earned social and engaging AB1 audience Focus on in-depth feature trend stories and quality content that highlight Red Bull s involvement in various sports and culture scenes where the brand message is articulated clearly PLAYGROUNDS Help develop playground-specific communications plans that address Cricket Motorsports Gaming Music and Dance specifically at an overall high-priority level and other playgrounds like Core Sports Football Mot and Badminton at an always-on level Playground plans will involve working cross-functionally across internal departments and with external area specialists to activate Plans will include the depth of the Red Bull marketing calendar including owned events athletes content and third-party activations DISTRIBUTE They distribute customized local content nationally to the appropriate and relevant media outlets in print web TV and their respective social media channels They drive the usage of the Red Bull Content Pool as a source for high quality media productions CONTRIBUTE They act as a content developer and collector for the Red Bull Media House feeding requested information plus finalized editorially valuable productions moving images audio stills into the global Red Bull Content Pool in time according to its technical specifications and keeps all relevant materials updated Red Bull Content Pool and MediaNet also delivering the requested documentation MONITOR They monitor the quality and quantity of the generated results to fine-tune future approaches EXPERIENCE Your areas of knowledge and expertise that matter most for this role EDUCATION AND QUALIFICATIONS Studies in journalism marketing and or media EXPERIENCE Relevant experience in editorial communication PR with a specific focus on sports KNOWLEDGE AND SKILLS Strong PR skills including strong writing story telling skills and editorial insights Passion Knowledge and Experience in Priority Playgrounds of Motorsports Cricket Gaming Music and Dance Strong media insights understanding evolving media trends and identifying relevant story angles and content hooks Strong relations with Media That Matter traditional new media and earned social platforms across priority playgrounds End to end project management for all projects along with coordinating with team members and third parties for end-to-end execution Understanding of distribution earned social print broadcast web new media Commitment enthusiasm and go getter attitude Travel 0-10 WHERE YOU LL BE BASED MumbaiMaharashtra India