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Social Media

4 weeks ago

Panjim Panaji Goa Panaji India COCO LENI Full time

Job Description

About the Role

We are seeking a Social Media Manager with strong copywriting expertise and proven experience working with luxury or premium brands. This role requires someone who not only understands the nuances of social media platforms but can also craft refined, engaging, and brand-aligned copy that resonates with high-end audiences.

Key Responsibilities

- Develop and execute a social media strategy across Instagram, LinkedIn, YouTube, and emerging platforms with a luxury brand lens.
- Write compelling, polished copy for posts, captions, campaigns, and paid ads that embody sophistication and precision.
- Maintain consistency in voice, tone, and aesthetics in line with brand guidelines.
- Conceptualize and manage content calendars, ensuring timely and strategic posting.
- Collaborate with designers, photographers, and videographers to deliver cohesive storytelling.
- Monitor performance analytics to optimize engagement, reach, and conversions.
- Stay updated on luxury branding trends and evolving digital storytelling techniques.

Desired Skills & Experience

- 3+ years of social media management experience, preferably in luxury, premium, or lifestyle brands.
- Strong copywriting and storytelling skills with a portfolio that demonstrates finesse and attention to detail.
- Deep understanding of audience engagement and high-end brand positioning.
- Proficiency with analytics tools (Meta Business Suite, Google Analytics, etc.).
- Creative mindset with the ability to bring fresh, elegant ideas to campaigns.

Ideal Candidate

- You are a strategic storyteller who knows how to build desire, exclusivity, and brand loyalty through words and visuals. With an eye for detail and a flair for luxury communication, you can translate brand philosophy into digital impact.