Social Media Specialist

2 days ago

Bengaluru India Sanrachna Steel, Inc. Full time

Job Description Roles and Responsibilities - Develop, implement and manage our social media strategy after conducting competitive research, platform determination, messaging, and audience identification - Plan, create, publish and share new content (including original text, images, video, and code) on a daily basis that builds meaningful customer connections, increases brand awareness, and encourages community members to engage with the brand - Collaborate with sales and marketing teams to develop social media campaigns - Stay up to date with the latest social media best practices and technologies - Set up and optimize company pages within each platform to increase the visibility of company's social content - Monitor SEO and customer engagement and suggest content optimization - Moderate user-generated content in line with the moderation policy - Collaborate with sales, web design, web development, digital marketing, customer relations and product development teams - Create editorial calendars and syndication schedules - Capture and analyze the appropriate social data/metrics, insights, and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns - Work with copywriters and designers to ensure content is informative and appealing - Bolster your network by interacting with industry professionals and influencers via social media Qualifications Qualifications and Functional Requirements - Bachelors of Commerce/Arts/Science or related field is a must - Work experience as an Social Media Specialist - Knowledge in various Social Media Platforms, campaigns and advertising - Experience in creative content development and audience development management - Excellent fluency in English and written communication - Organization and time management skills - Ability to handle sensitive, confidential information Additional Information Additional Information Work Location: Bangalore, Karnataka Shift Timings: 12:00 PM to 09:00 PM, Indian Standard Time Designation: Social Media Specialist Compensation: Based on experience Placement: Permanent with 3 months of probationary period

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