Head Marketing

2 weeks ago

India Aditya Birla Group Full time

Job Description - Job Purpose: To lead Strategy, Marketing, and Digital transformation for Eternia by driving organization-wide growth priorities, building brand equity, and delivering scalable digital experiences. The role focuses on business acceleration through data-driven decision-making, market understanding, and strong cross-functional execution. - Job Context & Major Challenges Eternia is a SBU of Hindalco Industires Limited, dealing in premium doors, windows & faade solutions across both B2B & B2C. Eternia operates in a complex, fragmented building materials market, with high involvement purchase cycles and multiple stakeholders, offering a customised product requiring last mile installation. The challenge lies in solving for consumer trust, fragmented channel behaviour, and scale-readiness while building a premium, differentiated brand. The role requires balancing three distinct but interconnected verticals. Strategic leadership is essential to identify long-term opportunities, shape growth levers, and enable strong internal systems. At the same time, marketing execution needs to be insight-led yet agile, and digital transformation must be grounded in business outcomes, not just tools. The ability to influence without authority, work through others, and stitch together cross-functional action is key to success. - Key Result Areas: Key Result Areas Supporting Actions (Max 1325 Characters) Strategy Role Drive Strategic Business Agenda Identify and solve organizational constraints; set strategic priorities; design and track business OKRs Guide Cross-functional Strategic Projects Lead high-impact initiatives (e.g., pricing, GTM , channel revamp); align with business and function heads Anchor Planning & Review Cadence Design and manage planning cycles, performance tracking, dashboards, and key initiatives (NPD, New Plant, etc.) Organizational Process Design & Digitization Identify process gaps across functions; re-engineer workflows and digitize for scalability, speed, and governance Influence Across Leadership Build strong peer relationships to align Sales, Service, Supply Chain, Manufacturing, Design Finance toward common strategic objectives Strengthen Data Infrastructure Enable unified data views and KPI visibility via digital integrations and dashboards Marketing Role Build and Strengthen Brand Define and codify brand compass, positioning, and narrative; ensure consistency across all touchpoints Scale Consumer Demand Drive demand through integrated digital, referral, Architects and offline levers; shape performance marketing and content; Full funnel marketing Digital Role Own Digital Roadmap Define digital vision; Identify organizational bottlenecks & differentiation potentials; prioritize and sequence tech initiatives for CX, backend, and enablers Integrate Digital + CX Journeys Ensure smooth consumer and channel journeys; Drive usage of future forward tools; Drive a culture of integrated data culture Overall Develop High-performing Teams Mentor and coach team members; foster ownership and decision-making; ensure alignment to business objectives and functional vision; create a culture of collaboration, continuous learning, and innovation across all three departments

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