Ad Sales Manager

4 days ago

Bengaluru India Affle Full time

Job Description The core responsibility is to build and sustain the MediaSmart business for their respective region. This entails penetration across direct brand partnerships, agency relations, and building thought leadership across the branding ecosystem for the platform. We're looking for seasoned brand sales enthusiasts with an entrepreneurial mindset to replicate and scale this platform's success within India, as it has seen globally. Responsibilities - Engage at leadership levels with top advertisers to create joint business plans and drive them to success. Systematically drive thought leadership within the branding ecosystem for your brand. - Work to build an active sales pipeline for large Agency/Trading Desk deals and also for Brand IO business, and ensure quarterly goals achievement for their respective region as the regional leader. - Lead sales for Affle's MediaSmart programmatic and proximity platform, CTV, and mDMP proposition to leading agencies, trading desks, and advertisers in your region. - Instill a culture of collaboration and accountability. - Drive revenue growth by activating new accounts; enable the direct sales team to drive programmatic revenue. - Optimize programmatic platforms for maximum revenue generation. - Conduct periodic evaluations of RTB programs, identify new opportunities, and present recommendations for growth (e. g. new technologies, improved optimization, ad placement audits, etc. ) - Periodic reporting and analysis of our programmatic efforts. - Create and maintain strong relationships with the programmatic players in the market. - Work actively with global Client Services, Supply, and Marketing teams to help drive success for onboarded clients. - Attend key industry events to represent MediaSmart and identify growth trends in the digital advertising ecosystem. Requirements - Overall, 3-5 years of experience. - Desk of the Big 5 Agency Groups or in Platform Sales for the DSP/DMP/Martech industry. - Good understanding of the mobile ad tech and programmatic ecosystem. - Great relationships across levels with top media agencies, Trading desks, and advertisers. - Very hands-on, self-starter, and goal-oriented, able to work without supervision. - Past experiences guiding deals that may involve global collaboration between multiple internal and external stakeholders. - Understand the dynamics of the sell-side, most notably the operations of supply-side platforms. - Superb communicator and service-oriented leader. This job was posted by Shajy Theyyamveettil from Affle.

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