Manager - Social Media/Tech Ad Campaigns (5-10 yrs)

Job Title: Social Media Manager - Tech Ad Campaigns Location: Bengaluru, India Experience: 5+ Years Employment Type: Full-time Company Overview Big Air Lab (https://www.bigairlab.com/) operates at the edge of applied AI where foundational research meets real-world deployment. We craft intelligent systems that think in teams, adapt with context, and deliver actionable insights across domains. Position Summary - We're looking for a Social Media Manager who knows how to make noise in all the right places. With 5+ years of experience in ad campaigns and marketing, you'll be the mastermind behind our digital presence - running high-performing campaigns that don't just get clicks, but actually move the needle for tech products. - You've done this before: built campaigns, tracked performance, tweaked creative, and pushed results until they hit. You're equal parts strategist and executor - one day mapping out content calendars, the next deep in campaign analytics, figuring out how to squeeze 10x more out of the same budget. - You're scrappy, creative, and fearless when it comes to experimenting. If the usual playbook doesn't work, you'll write a new one. Key Responsibilities : - Plan, launch, and manage social media ad campaigns (Meta, LinkedIn, Twitter, etc.) for tech products. - Own campaign strategy end-to-end: targeting, creatives, A/B testing, budget allocation, and optimization. - Craft and execute content strategies that amplify our brand voice across platforms. - Build and maintain a consistent pipeline of high-performing campaigns with measurable ROI. - Track, analyze, and report campaign performance - and adapt fast when things shift. - Collaborate with product, sales, and lead-gen teams to ensure campaigns drive real outcomes. - Keep an eye on competitors, trends, and emerging platforms to stay ahead of the curve. Qualifications - 5+ years of social media marketing and campaign management experience, preferably with SaaS or tech products. - Proven track record of successful campaigns that delivered measurable growth. - Deep knowledge of paid advertising platforms (Meta, LinkedIn, Twitter/X, etc.). - Strong copywriting, storytelling, and creative direction skills. - Analytical mindset - you don't just run ads; you obsess over metrics and optimization. - Hands-on experience with marketing tools and analytics dashboards. Must-Have Skills - Social media ad campaign strategy & execution (Meta, LinkedIn, etc.). - Experience driving real ROI for tech product campaigns. - Strong understanding of audience targeting, funnel stages, and messaging. - Creative content planning and calendar management. - Data-driven decision-making and reporting. Good-to-Have Skills : - Exposure to SaaS, AI, or enterprise tech marketing. - Knowledge of SEO, SEM, or influencer marketing. - Video ad campaign experience (YouTube, Reels). - Experience managing communities and engagement at scale. Perks & Benefits - Competitive salary with performance-based bonuses. - Freedom to design and test campaigns your way. - A chance to shape the voice and visibility of a cutting-edge AI brand. - Fast-paced environment where creativity and hustle are rewarded.