[20/09/2025] Manager - Shikhar Engagement
2 weeks ago
Job Description
About Us
SBI Card is a leading pure-play credit card issuer in India, offering a wide range of credit cards to cater to diverse customer needs. We are constantly innovating to meet the evolving financial needs of our customers, empowering them with digital currency for seamless payment experience and indulge in rewarding benefits. At SBI Card, the motto Make Life Simple inspires every initiative, ensuring that customer convenience is at the forefront of all that we do. We are committed to building an environment where people can thrive and create a better future for everyone.
SBI Card is proud to be an equal opportunity & inclusive employer and welcome employees without any discrimination on the grounds of race, colour, gender, religion, creed, disability, sexual orientation, gender identity, marital status, caste etc. SBI Card is committed to fostering an inclusive and diverse workplace where all employees are treated equally with dignity and respect which makes it a promising place to work.
Join us to shape the future of digital payment in India and unlock your full potential.
What's in it for YOU
1. SBI Card truly lives by the work-life balance philosophy. We offer a robust wellness and wellbeing program to support mental and physical health of our employees
2. Admirable work deserves to be rewarded. We have a well curated bouquet of rewards and recognition program for the employees
3. Dynamic, Inclusive and Diverse team culture
4. Gender Neutral Policy
5. Inclusive Health Benefits for all - Medical Insurance, Personal Accidental, Group Term Life Insurance and Annual Health Checkup, Dental and OPD benefits
6. Commitment to the overall development of an employee through comprehensive learning & development framework
Role Purpose
Responsible for executing Shikhar programs as per defined plan to increase activation and spends
Role Accountability
1. Manage Activation and Spends on Shikhar portfolio in assigned geographical area
2. To deliver on activation and spends on Shikhar portfolio
3. Create tie-ups and alliances with local/city centric merchants
4. Launch & roll out local level engagement programs for cardholders
5. Liaise with sales for identifying merchants and execution support on branch/cluster level engagement programs & with Brand team for visibility of SBI Card brand / offer at merchant store / city catchment area
6. Track & report activation numbers for Shikhar Portfolio
7. Launch & Manage local merchant tie-ups
8. All offer related execution responsibilities like LOI, agreement, logo , offer compliance, complaint redressal etc.
9. Onboarding local agency for local tie ups, Ensure Proper Billing process (PO)
10. Perform process documentation and compliance adherence
11. Roll out Regional festival campaigns
12. Maintain & Create Merchant funded Offer property
Measures of Success
1. Retail Spends
2. Active Rate
3. No of local offers
4. Merchant EMI Volumes
5. Renewal of offers
6. Process adherence
Technical Skills / Experience / Certifications
1. Spends Category Understanding
2. Good knowledge on Consumer and Competition behavior and Credit Card Market Dynamics
3. Prior experience of managing alliances and partnerships
Competencies critical to the role
1. Planning & Organizing
2. Analytical Ability
3. Negotiation & Influencing
4. Innovation & Problem Solving
5. Teamwork & Collaboration
Qualification
MBA /PGDBM in any discipline
Preferred Industry
Payment Card Industry, Merchant Acceptance & Acquiring, Insurance Channel Engagement
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