Director - Integrated Marketing

Job Description

Organizations everywhere struggle under the crushing costs and complexities of solutions that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.

Theres another option. Freshworks. With a fresh vision for how the world works.

At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world.

Fresh vision. Real impact. Come build it with us.

Job Description

We are looking for a strategic and results-driven Director of Global Go-To-Market Campaigns to join the Demand Generation (DG) Team and lead the design, development and execution of comprehensive marketing strategies that blend digital, traditional, experiential, and content-driven tactics to deliver consistent, high-impact messaging, globally. This is a high-impact leadership role combining strategy, media, merchandising, and growth operations. You will own the full revenue P&L for the GTM campaigns, and work cross-functionally to drive MCP (Marketing Contributed Pipeline), brand consistency, and new customer acquisition through integrated campaigns. This role is both strategic and hands-on. The role will work closely with key stakeholders including brand, product, sales, creative, and data teams to ensure alignment and drive measurable results.

Key responsibilities

- Lead the creation and execution of global integrated campaigns and demand programs to drive

- leads, pipeline, and revenue across SMB, mid-market, and enterprise segments.

- Manage and mentor a global team of campaign and program managers, fostering a culture of innovation, collaboration, and accountability.

- Drive the development of multi-channel campaigns across digital, ABM, webinars, content, and paid media, ensuring alignment with company goals and partner strategies.

- Partner with regional marketing and sales teams to deliver localized campaign strategies tailored to achieve territory-specific goals.

- Develop and execute campaigns focused on influencing expansion opportunities within existing customer segments.

- Work with cross-functional teams including product marketing, digital marketing, brand, and content teams to maximize the impact of campaigns and programs.

- Own and manage the global campaigns budget, ensuring efficient resource allocation and delivering measurable ROI.

- Conduct market research to identify trends, customer needs, and competitive insights for effective campaign strategies.

- Collaborate with partner marketing to design and execute joint campaigns and programs aimed at generating new business and accelerating customer expansion with select partners.

Qualifications

- Education: Bachelors degree in Marketing, Communications, Business, or related field. MBA or advanced degree preferred.

- 14-16 years of experience in demand generation, integrated marketing, or partner marketing roles in the SaaS/enterprise software industry.

- Proven success in leading global campaign teams with a focus on pipeline creation, partner-led growth, and measurable outcomes.

- Expertise in designing and managing multi-channel marketing campaigns, including email, paid media, ABM, and website optimization.

- Strong background in partner-driven marketing, including 'to', 'with,' and 'through' motions such as recruitment, enablement, and demand generation.

- Experience managing cross-functional teams and leading large-scale, complex marketing initiatives.

- Strong knowledge of data-driven marketing, with a focus on performance metrics, analytics, and ROI.

- Expertise in customer segmentation, targeting, and lifecycle marketing strategies.

- Excellent communication, leadership, and interpersonal skills.

- Hands-on experience with demand generation technologies such as marketing automation platforms and ABM tools.

Additional Information

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.

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