Senior Analyst

Job Title Senior AnalystTo support the Research Insights function in mining and packaging research-driven insights from first-party social listening intent segment as well as secondary syndicated proprietary data in addition to providing day-to-day support on process-centric activities tasks deliverables The position will support the research analysis insights requirements from our U S based teams - including other vertical research sales and marketing teams and will leverage omni-channel data to craft compelling insights to help generate business for the organization Key Responsibilities xc2 xb7 Provide data-driven insights for advertising sales and or editorial queries leveraging a smart toolkit of resources - varying from first-party analytics Google Analytics Looker social listening Netbase Quid Monitor ListenFirst syndicated MRI-Simmons Ipsos comScore IQVIA and proprietary industry-first intent targeting tool - to build compelling data-driven audience stories to support sales team efforts xc2 xb7 Co-lead and or support the research lead manager in the creation update of sales marketing collaterals including category materials across multiple industries like Health Wellness Pharma Finance Food Beverages etc case studies audience data sheets general presentations and custom ad-hoc projects as required by the sales marketing teams xc2 xb7 Confidently interact with pertinent stakeholders across research sales and marketing - to address their specific project-related queries with a clear focus on delivery and client satisfaction xc2 xb7 Develop and maintain strong and productive working relationships with relevant stakeholder s supporting research services and demonstrating keen problem-solving skills xc2 xb7 Support senior team members in challenging ad-hoc custom research assignments and data partnerships Mandatory Requirements Skills xc2 xb7 MBAs 2 to 4 years work experience or Bachelors 4 to 6 years work experience with a background in Media Marketing Research preferably worked in a market research organization or the research department of a reputed organization xc2 xb7 At least 1-2 years of solid experience working on digital web site analytics tools like Google Analytics preferred or Adobe Analytics xc2 xb7 Demonstrated proficiency with any social listening tool like Netbase Quid Monitor preferred ListenFirst Sprout Social Talkwalker Hootsuite etc xc2 xb7 Highly proficient in Microsoft office tools PowerPoint Word Excel and or Google Office Suite Sheets Docs Slides xc2 xb7 Highly analytical xc2 xb7 Strong attention to detail xc2 xb7 Excellent English language communication xc2 xb7 Ability to multi-task juggle a range of assignments with a high degree of autonomy and work within tight timelines xc2 xb7 Good conceptual thinking and ideation skills passion for data insights xc2 xb7 Excellent presentation-building skills xc2 xb7 Good relationship-building skillsGood to Have xc2 xb7 Experience in or exposure to the Healthcare Pharma industry especially for the US market xc2 xb7 User-side experience of BI Data visualization tools like Looker preferred Tableau or PowerBI xc2 xb7 Prior experience with syndicated data tools resources such as MRI-Simmons Ipsos Affluent Survey comScore Starch MediaRadar xc2 xb7 Prior experience exposure to Publishing business particularly in Digital Media xc2 xb7 Intermediate Advanced skills with MS-Excel Lookups Arrays Power Pivots VBA xc2 xb7 Descriptive Inferential statistics with exposure to R Python SQL xc2 xb7 Proficiency in American English and or experience working with US based clientele xc2 xb7 Good understanding of the US market and or exposure to American pop-culture advertising trends for major brands advertisers by virtue of having worked with or studied in the US Designation Senior Analyst - Research Insights R I Working Hours 1PM - 10PM ISTWork Location RMZ Eco World BengaluruIt is the policy of Dotdash Meredith to provide equal employment opportunity EEO to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local law In addition the Company will provide reasonable accommodations for qualified individuals with disabilities INDIA