Senior 2D Animator

Job Description At Kwalee, we foster an environment where creativity and collaboration come together. Specialising in both the development and publishing of casual and hybrid casual games, we also bring our creative touch to publishing PC & Console titles, ensuring a diverse and exciting gaming portfolio. By joining our talented team in Bangalore, you'll be part of a space where ideas flow freely, innovation flourishes, and team spirit stays strong. We've found that when we're all together, great things happen. With over 1 billion players already reached, your work will contribute to our shared mission of making the most fun games for the world's players. Join the team As we continue to grow, we are now looking for a Senior 2D Artist and Animator to join our Creative Marketing team. As a Senior 2D Artist and Animator, you will lead the creation of high-quality, performance-driven 2D animated ad creatives for our mobile games. You'll combine strong animation fundamentals with performance marketing insights to deliver engaging content, guide animation workflows from concept to delivery, and mentor other team members while leveraging AI tools to enhance creative efficiency. This is a permanent role based in our Bangalore studio, where our daily in-office collaboration fuels creativity and innovation. Responsibilities - Lead the design and production of animated ad creatives using Toon Boom (proficiency in Spine is an advantage). - Translate creative briefs and campaign goals into compelling 2D animation concepts. - Collaborate with User Acquisition, Motion Design, and Creative Strategy teams to align storytelling with performance objectives. - Review ad performance data (CTR, CPI, IPM) and contribute to creative iteration planning. - Develop multiple variations and A/B test creatives to maintain engagement and performance. - Research competitor animations, market trends, and storytelling formats to drive innovation. - Apply principles of timing, spacing, composition, and cinematography for impactful visuals. - Integrate AI-powered tools and automation workflows to optimise quality and speed. - Mentor junior and mid-level animators through feedback, reviews, and guidance. - Maintain organised archives of project files, reusable assets, and references. - Ensure timely delivery of projects while maintaining consistency and production efficiency. Requirements - Advanced proficiency in Toon Boom; experience with Spine or equivalent 2D animation tools is a plus. - Strong understanding of animation principles, marketing sensibilities, and ad production workflows. - Excellent 2D animation, drawing, and storytelling skills. - Strong grasp of composition, pacing, and visual timing for mobile ad content. - Familiarity with AI tools to streamline animation processes. - Experience in mobile game marketing and performance-based creative production. - Strong communication, collaboration, and presentation abilities. - Ability to manage multiple projects and deliver to tight deadlines. - Based in our Bangalore office with 5 days per week on site. Why Kwalee We believe in more than just a jobwe're committed to helping you thrive with a fantastic work-life balance and a range of great benefits With group health insurance and 20 annual leave days, you'll have plenty of time to recharge. Stay energised throughout the day with unlimited snacks and drinks, and enjoy access to a discounted premium gym membership to keep you feeling your best. You'll work with cutting-edge equipment in an environment designed for your success, with clear career progression and endless opportunities for growth. To keep things lively, we host seasonal events, regular townhalls, and share exclusive Kwalee merchmaking sure there's always something exciting to look forward to Our Commitment to Diversity & Inclusion At Kwalee, we take pride in being an equal opportunity employer, where we believe that diversity and inclusion are essential to driving creativity. We are committed to creating a safe, welcoming, and supportive environment where everyone can thrive. Our culture is built on celebrating the diverse voices of our team members, fueling innovation and strengthening our connection to our players. We are dedicated to advancing equity, diversity, and inclusion across all areas of life, including age, disability, gender identity, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation. We recognise the importance of self-development, career progression, and well-being in retaining our talented team. At Kwalee, we celebrate individuality and encourage everyone to bring their authentic selves to work.