Manager - Precision Marketing (3 Days Left)
4 weeks ago
Job Description
Responsibilities:
- Formulate consumer based marketing strategies and work closely with operations on tactical and strategic interventions that would aid maximizing local opportunities for the brand
- Monitor business trends and identify gaps in the market that provide opportunities for incremental revenue and sustainable business growth
- Work on Monthly Precision calendar for regional support that would help gain business numbers
- Develop an annual marketing strategy for Key days and Festivals.
- Work on New Store Opening Template and timely execution. Should be able to value add in current proposition and drive improvement in the process.
- Closely work with other marketing teams i.e. Digital, CRM, NPD and Brand regarding on ground execution.
- Control and monitor the performance and take appropriate course corrections wherever required.
- Generate local insights on brand preference and related parameters and use the same as inputs while designing communication initiatives.
- Continuously monitor competitive strategies and develop counter strategies as appropriate in close coordination with Ops.
- Manage and control annual marketing budget allotted to support region at PAN INDIA level.
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