Senior Copywriter

3 weeks ago

Bengaluru, India Schbang Full time

Department: Creative Team

Required Skills :

Copywriting, scriptwriting, proofreading, creative visualization, team management, campaign

planning

Role and Responsibilities:

● Carrying out creative duties on multiple brands from different industries ranging from campaign planning and ideation to scriptwriting and copywriting.

● Managing a team of 2-4 junior creative resources that do more of the execution on all ideas based on the direction you give them.

● Working with the New Business team on all creative ideation and a creative showcase for any pitch

● Presenting the entire creative plan for any campaign or narrating any script to clients on any brand

● Ensuring the creative work is up to an award winning standard and following up by applying for various awards to bring recognition to the team

● Reporting to the Creative Lead who will provide overall direction, feedback and references for campaigns or other creative tasks

● Coordinating with the Integrated Solutions Team (account planning + client servicing) on

a daily basis on any task ranging from a topical post on a brand to an annual campaign strategy

● Providing visual direction to the graphic design team on any idea or concept that comes from your team

● Understanding and breaking down the brief to the junior creatives in order to ensure a more smooth and efficient process

● Working on revisions on all tasks based on internal or external feedback and setting and

sticking to self-set practical, realistic timelines that allow enough time for ideation and finesse but also meet client goals

● Be actively present through each part of the production process from idea until the final

product is uploaded, whether it is for an event, a shoot, a post or any other creative articulation of an idea

● Carry out in-depth research about the brand and its competition, its target audience and ensure you are fully aware of what the brand needs at all times

● Be completely up-to-date and aware of all developments in your field, as well as fully updated with news or online trends.

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