Head of Growth

Head of Growth — Propsoch (Bangalore based) Note on the industry & Propsoch The residential Real Estate in India is estimated to be USD 200 Bn currently. Out of this, USD 67 Bn is concentrated in the top 14 cities These cities together sell around 6 lakh homes a year, and this is only what can be tracked by research firms in this space. Homebuying is one of the biggest decisions & investments for most Indians. A homebuyer spends close to 50% of his/her monthly salary on paying EMIs or saving for down payments. Unfortunately, the homebuying process is broken and they end up getting a raw deal. The discovery process is riddled with fake listings, fake microsites, promoted listing of developers with large marketing budgets, massive armies of spammy brokers and FOMO at every step. When it comes to the consideration phase, the only resources a homebuyer has is glossy marketing brochures, souped up mockup units & videos, biased google reviews, brokers (incentive fuelled) advice and well meaning but low quality advice from family & friends. In a nutshell, zero data backed insights to make an informed decision. In the transaction phase, things break down further. Hidden costs, limited inventory, legal risks, wrong payment plans and mis-selling result in a bad case of Buyers remorse. At Propsoch our mission is to ensure every homebuyer in India has access to the right information, curated by subject matter experts, to protect them in the biggest investment of their lives and eliminate Buyer's Remorse. And that is what we have been delivering on for the last 3 years with our game changing ‘Buyer Centric’ model. We are a tech first, advisory startup, helping homebuyers make confident decisions through our cutting edge Guided Homebuying Program and Peace of Mind Reports. We combine deep industry experience with a beautiful tech engine to deliver personalized homebuying Advisory at scale. With 3.5X growth in the last year, we're seeking a Growth Leader to propel our expansion in Bangalore and Mumbai. Join us as we scale our AI copilot, Angelo, for the next level Your mandate as the Head of Growth at Propsoch Build a compounding growth engine across paid, organic, communities, partnerships and presales—while scaling a monthly budget from ₹20L now to ₹70L within 12 months with clear ROI discipline. What you’ll own - Performance & Attribution: Full-funnel growth across Meta/Google/YouTube/Programmatic; airtight UTMs, MMP/GA4 pipelines, and ROI dashboards. - Organic & SEO: Topic authority, content ops, and distribution that compounds; editorial calendar, velocity, and technical SEO with product/engineering. - Community & Brand Advocacy: Build and nurture large online communities; create loops that drive demand and retention. - Presales & Revenue: Partner tightly with presales; raise QL→Booked conversion; own targets and beat them. - Partnerships (B2B): Strike and scale alliances that open new, qualified demand channels. - Team & Culture: Lead a 4–8 person pod across performance, SEO/content, lifecycle, and analytics; coach, unblock, and be an IC when it matters. - Multi-city Playbooks: Clone what works; localise messaging and channels across Bangalore, Mumbai, and beyond. You’ll thrive here if you have - Proven 10→100 experience in a high-growth B2C/D2C startup (Bangalore/Mumbai preferred). EdTech/FinTech/InsurTech background is a strong plus. - Hands-on performance chops with clean handoffs and agency/vendor management. - Organic leadership: you’ve shipped content systems that convert. - Community building: you’ve grown and activated large, owned communities. - Team leadership: managed 4+ and are remembered as a manager people loved working with. - Budget ownership: comfort scaling ₹20L→₹70L/month with CAC guardrails. - Premium buyer intuition: you understand high-ticket psychology (real estate, autos, luxury/aspirational categories; “Cred crowd” calibre). - Data fluency: you live in dashboards; run cohorts, payback, lift tests; make trade-offs with numbers. - Scale mindset: comfortable operating across cities; process without bureaucracy. - Builder DNA: resilient, self-motivated, zero fear of failure; comfortable with ambiguity; player-coach. Compensation & upside Competitive salary + meaningful ESOPs + growth-linked incentives. This is a career-defining role with real ownership and opportunity to create generational wealth as we scale. Location: Bangalore Reporting to: Founder & CEO How to apply Send your resume, 3 campaigns/case studies you’re proud of (with numbers), and one page on how you’d take Propsoch from 10→100 in Bangalore & Mumbai to ashish@propsoch.com with subject: Head of Growth — [Your Name].