National Key Account Manager

15 hours ago


Pune India Antal International Network Full time

Job Description Job Description Role Overview: The National Key Account Manager/Head - Modern Trade will be responsible for developing and executing sales strategies across national & regional Modern Trade chains (organized supermarkets & hypermarkets). The role ensures achievement of sales, revenue, and profitability targets while building strong long-term partnerships with key MT accounts at a national / regional level. Key Responsibilities: 1. Business Development & Strategy - Develop and implement Modern Trade sales strategy aligned with organizational goals. - Identify new opportunities within regional and national modern retail trade channels. - Plan & execute annual business planning and Joint Business Plans (JBPs) with key MT retailers. - Plan & execute annual marketing calendar for MT. - Plan & execute NPI listings, Assortment Rationalizations, Seasonal/Festive products listings. 1. Key Account Management - Manage relationships with National & Regional modern trade accounts (e.g., D-Mart, Reliance, More, Star Bazaar, Spencer's etc.). - Drive visibility, in-store activations, promotions, and category development initiatives. - Negotiate TOTs, margins, and marketing spends with retail partners. 1. Revenue & Sales Achievement - Achieve monthly, quarterly, and annual sales & profitability targets for Modern Trade - Monitor secondary sales, off-takes, outlet penetration, and category share. - Track sales performance through data analytics and take corrective measures. 1. Operations & Execution - Coordinate with supply chain, distributors & sales team for timely product availability and fill rate improvement. - Ensure effective execution of merchandising standards and planograms. - Lead new product launches and promotions in Modern Trade channels. 1. Team Leadership & Coordination - Lead a team of ASMs, MT Executives, and Merchandisers/promoters. - Collaborate with Marketing, Trade Marketing, Finance, and Supply Chain teams. - Train, mentor, and build a high-performing Modern Trade sales team. 1. Market Intelligence & Insights - Track competitor activities, pricing, and promotional strategies. - Analyse consumer buying patterns and category trends in modern retail. - Provide actionable insights to management for decision-making. Key Skills & Competencies: - Strong expertise in Modern Trade sales and account management. - Negotiation & relationship-building skills with senior retail stakeholders. - Analytical skills with ability to interpret sales data & market insights. - Strong leadership & team management capabilities. - Excellent communication, presentation & interpersonal skills. Qualifications & Experience: - MBA / Postgraduate in Sales & Marketing. - 10-12 years of experience in FMCG (Food, Beverages, Snacking, Confectionery) sales, with at least 6 - 8 years of handling Modern Trade at national / regional level. - Proven track record of managing national modern trade accounts and delivering business growth. - Must have managed DMART &/or Reliance Smart nationally. - Must be well versed with DMART/Reliance Smart operations and way of working. Check Your Resume for Match Upload your resume and our tool will compare it to the requirements for this job like recruiters do.



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