AI growth marketing

1 week ago


Mumbai, India Weekday AI Full time

This role is for one of the Weekday's clients Salary range: Rs 800000 - Rs 1500000 (ie INR 8-15 LPA) Min Experience: 2 years Location: mumbai, pune, Rajasthan, Gujrat JobType: full-time We are seeking a creative and data-driven AI Growth Marketing Specialist to drive content, campaigns, and lead generation for our products. This role combines strategic messaging, AI-driven content creation, and campaign execution to grow brand visibility, engagement, and conversions. Requirements Key Responsibilities - Content & Messaging: Develop positioning, messaging, and GTM collateral including decks, case studies, one-pagers, and ABM packs. - Narrative Building: Translate insights from SMEs and customers into story-driven marketing assets. - Campaign Execution: Plan, run, and optimize integrated campaigns across paid and organic channels. - Performance Tracking: Measure and report on KPIs such as meetings, pipeline, CTR, CPC, and ROAS. - Social Marketing: Manage founder and brand handles (LinkedIn, X, YouTube, Reddit) with a consistent and engaging voice. - Content Creation: Write posts, carousels, and snippets that enhance visibility and thought leadership. - Web & Conversion: Draft landing pages, blogs, and ad copy to drive engagement and conversions. - Collaboration: Work closely with design and development teams to ensure brand clarity and consistency. - AI-Driven Workflow: Leverage AI tools for ideation, content creation, analytics, and automation to scale output. Success Metrics (90–120 Days) - Deliver 2–3 integrated content or growth campaigns per month with clear goals for meetings and pipeline. - Establish consistent social media cadence for founder and company accounts with measurable engagement. - Achieve strong narrative clarity across all marketing channels and assets. - Drive a +30% increase in demo requests or lead conversions. Requirements - 0–3 years of experience in SaaS, enterprise, or tech marketing (startup or agency experience preferred). - Strong writing skills with the ability to produce clear, strategic, and persuasive marketing content. - Hands-on experience running campaigns and tracking performance metrics. - Familiarity with AI marketing and automation tools such as Webflow, ChatGPT, Perplexity, Notion AI, Zapier, HubSpot, GA4, LinkedIn Ads, and Google Ads. - Proven ownership of GTM campaigns or product launches with measurable outcomes. Nice-to-Haves - Basic SEO knowledge. - Light video editing skills. - Experience in event marketing or community building.


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