Senior Manager

3 weeks ago

Mumbai India Razorpay Full time

Job Description Role Overview We are seeking a highly driven and results-oriented professionals who can forge and nurture strategic partnerships with banks, NBFCs, networks and other financial institutions to scale Razorpay's ad platform and co-funded offers. You will collaborate across product, marketing, sales, and analytics to develop targeted campaigns, negotiate commercial terms, and deliver innovative solutions that drive user engagement and transaction growth. Location - Mumbai What You Will Do 1. Strategic Bank, Network & NBFC Partnerships - Identify, negotiate, and onboard banking, network and NBFC partners to run co-funded offers and targeted campaigns on Razorpay merchants. - Build compelling value propositions for banks to drive card spends and user acquisition at large merchant touchpoints. 1. Co-Funded Offers & Campaign Management - Develop and execute co-funded offers in collaboration with internal and external stakeholders: banks, networks, NBFCs, merchants, and marketing teams. - Oversee the end-to-end campaign lifecycle: offer conceptualization, IRR (interest rate) alignment, budgeting, promotion planning, and performance analysis. 1. Ad Platform Enablement - Work closely with the product and analytics teams to leverage Razorpay's data ecosystem in creating targeted customer cohorts. - Scale the bank-merchant ecosystem on the ad platform for enhanced user engagement and spend stimulation. 1. Stakeholder Alignment & Cross-Functional Collaboration - Partner with internal teams (product, sales, marketing, legal, compliance) to ensure seamless execution of banking alliances and campaigns. - Align merchant Key Account Managers (KAMs) and bank/ network/ NBFC stakeholders for promotions, marketing collaterals, and brand amplification. 1. Market Expansion & GTM Strategy - Drive market expansion strategies in new verticals and geographies, ensuring a robust pipeline of banking/NBFC offers and partnerships. - Collaborate with internal product marketing teams to refine Go-to-Market (GTM) plans, ensuring effective positioning of co-funded offers and ad platform solutions. 1. Data Analysis & Reporting - Analyze campaign performance metrics - transaction volumes, redemption rates, and ROI. - Provide data-driven insights and recommendations to optimize ongoing and future bank-offer strategies. 1. Operational Excellence - Ensure timely closure of commercials, billing, and reconciliation processes with banks/NBFCs. - Streamline processes to improve turnaround time (TAT) for launching and settling co-funded offers and ad network campaigns. What You Will Need 1. Education & Experience - MBA or equivalent postgraduate degree in Business, Marketing, or related field. - For the role of senior manager: Atleast 8-9 years of overall experience with at least 5-6 years in banking alliances, fintech partnerships, or related roles. - For the role of manager: Atleast 5-6 years of overall experience with at least 2-3 years in banking alliances, fintech partnerships, or related roles. - Proven track record in managing strategic alliances (banks, NBFCs, payment gateways, or fintech products). 1. Banking & Fintech Acumen - In-depth understanding of credit/debit card products, EMI solutions, and co-branded/affinity card programs. - Familiarity with payment gateways, merchant offers, and digital lending ecosystems. 1. Strategic & Analytical Thinking - Demonstrable experience in conceptualizing and executing partnership strategies. - Ability to analyze complex data sets (transaction patterns, user segments) and make data-backed recommendations.

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