(15h Left) Enterprise Platform Services

3 days ago

India People First Consultants Full time

Associate Director Enterprise Platform Services EPS Global Service Line Marketing Location India Hybrid Any Description Summary Cognizant is seeking an Associate Director Marketing Lead for Enterprise Platform Services EPS to drive awareness for our solution capabilities and help originate new opportunities within this service line This role is based in India and will have an immediate impact on the organization by combining aspects of messaging positioning branding and capability-awareness generation Responsibilities Develop marketing strategies in close alignment with service line leadership for key Enterprise platform areas including Enterprise Integration Process Orchestration SAP Workday Oracle Pega etc Maintain a strong grasp of technology developments buyer personas our go-to-market GTM strategy and competitive dynamics Serve as the go-to marketing partner for the service line leadership team Develop and lead globally coordinated go-to-market plans for Cognizant s key offerings from strategic messaging and value proposition to compelling pragmatic content and executive events that stand apart in a noisy marketplace Lead and manage a cohesive content strategy including case studies web and social strategy Guide content strategy and thought leadership conceptualization across digital and experiential mediums that intrigue audiences while conveying distinctiveness Identify emerging best-in-class ways to package content and engage different buyer personas Own website content in all platform areas worldwide Devise and execute integrated marketing programs and optimize investments for awareness and opportunity generation in key enterprise platform areas Interlock with regional and vertical field marketing teams to ensure awareness and understanding of service line offerings among field marketing teams Lead the introduction of new products and services in collaboration with product teams and other marketing contributing functions including Branding Communications Web PR and Social Maintain market and competitive intelligence on tech shifts and evolving client adoption patterns to continuously refresh and simplify our narrative Success will be measured by the ability to understand business goals refine messaging and use the right marketing mix to accelerate and grow the pipeline and help our sales teams win Requirements 12 years of Product Services Content marketing experience in IT Services Industry Education MBA Marketing IT and Engineering Degree is preferred Enterprise Application Services Experience with enterprise applications services like SAP Workday Pega and or other such enterprise applications and platforms Knowledge of applications architecture differentiation and strategies of key players Partner Experience Experience with SAP Services Workday Oracle and other enterprise platforms Ability to develop and execute joint partner marketing strategies for these platforms including effective usage of Marketing Development Funds MDF Hands-on Field Marketing experiences with developing and executing successful digital and physical B2B ABM campaigns is a plus

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