Manager - Brand and Communications Team

Job Description Job Title: Manager Brand and Communications Reports To: Deputy Director - Brand and Communications Location: Ashoka Campus, Sonipat Experience (in years): 5-7 years of relevant experience About Ashoka University: https://www.ashoka.edu.in/ About the Brand and Communications Team: The Brand and Communications Team strategically amplifies the university's mission and values by crafting compelling narratives that foster a sense of belonging and purpose within the Ashoka community. By simplifying complex information through engaging internal communications, executing impactful external campaigns, and showcasing inspiring stories of progress, the team not only enhances Ashoka's reputation but also drives purposeful engagement with students, faculty, and partners. Roles and Responsibilities: Website Management - Manage and update website content, ensuring accuracy, consistency, and user-friendly navigation. - Coordinate with backend developers and IT teams for website improvements, troubleshooting, and technical updates. - Track and analyse website performance metrics, providing insights to enhance engagement and user experience. Design and Creative Production - Lead the design and production of creative assets, including brochures, flyers, posters, newsletters, academic handbooks, and other marketing collaterals. - Oversee print production processes and vendor coordination to ensure timely delivery and superior output quality. - Conceptualise and execute branding for physical spaces and events, including building signage, environmental graphics, and exhibition displays. - Maintain a central repository of creative assets and ensure adherence to brand guidelines across all departments and platforms. Events and Campaign Support - Provide end-to-end creative and branding support for institutional events, conferences, and exhibitions. - Design and produce event-specific collaterals such as stage backdrops, standees, event branding kits, and promotional materials. - Collaborate with cross-functional teams to ensure cohesive on-ground brand presence and visual storytelling. Brand Communication and Governance - Ensure all creative and communication outputs reflect Ashoka's brand identity, visual language, and institutional values. - Support the development and dissemination of brand guidelines, templates, and toolkits for internal teams. - Review and approve internal and external communication materials for consistency, tone, and visual accuracy. Analytics and Reporting - Generate periodic reports on website and campaign performance. - Provide data-driven recommendations to improve brand reach, design efficiency, and communication impact. Key Skills and Competencies: - Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva. - Strong sense of design aesthetics, layout composition, and print production processes. - Demonstrated experience in collateral design, large-format printing, and environmental branding (signage, backdrops, installations, etc.). - Experience in creating and managing websites, with hands-on skills in WordPress, Drupal, or similar website development and management platforms. - Working knowledge of Google Suite for analytics, SEO tools, and performance tracking platforms. - Technical knowledge of digital marketing tools, campaign coordination, and analytics. - Understanding of brand identity systems and multi-platform visual consistency. - Excellent written and verbal communication skills. - Strong project management, vendor coordination, and multitasking abilities. - Ability to work collaboratively in a dynamic, multi-stakeholder environment. Qualifications and Experience: - Bachelor's or Master's degree in Marketing, Communication, Design, Media, or a related field. - 57 years of relevant experience in brand management, design, or creative communication - Prior experience in higher education, creative agencies, or mission-driven organisations will be preferred. - A professional portfolio showcasing creative design work and campaign involvement will be an added advantage. Desired Profile: The ideal candidate is a creative and detail-oriented design professional with a deep appreciation for brand storytelling and visual communication. They should possess strong print production knowledge, hands-on design expertise, and the ability to translate institutional goals into impactful creative outputs. This role is well-suited for individuals who are passionate about higher education branding and design excellence, and who wish to contribute meaningfully to the visual identity and communication strategy of one of India's leading liberal arts universities.