Web Analytics Engineer

4 weeks ago

Bengaluru India Infosys Limited Full time

Job Description Job Description: - Waters is seeking a Web Analytics Engineer to be the subject matter expert on all digital analytics software with a focus on tag management via Adobe Launch - You will bring a governance and process based mindset to the team to organize standardize and streamline data capture and consumption across the digital data ecosystem - This role will require translating business needs and feature releases into tracking requirements working closely with web analysts and digital product owners - A successful candidate must be comfortable troubleshooting data requests and maintaining data integrity across reporting platforms Key Responsibilities: - Oversee complex data collection defining requirements optimizing the web analytics framework and ensuring data quality governance - Capture necessary web data oversee tagging implementation and support marketing integrations Adobe Launch - Test and validate new tags audit and maintain existing tags - Maintain robust processes and KPI framework to ensure data quality governance - Support web analytics architecture and data layer continuing to build mature analytics solutions - Stay informed on new analytics trends and raise enhancement suggestions to the team privacy laws cookie less tracking new software etc - Technical Requirements: - Bachelor s degree in Analytics Mathematics Computer Science Marketing or other quantitative discipline - Deep knowledge of website tagging and analytics platforms with at least 2 years previous use of Adobe Analytics Adobe Target and Adobe Launch with an emphasis on software implementation maintenance and tagging best practices - JavaScript Jquery in support of tagging and third party marketing tracketing - Successful track record of providing strategic recommendations to optimize the digital customer experience B2B experience is a plus - Proficient Office 365 Advanced Excel PowerPoint Teams Outlook etc - Additional Responsibilities: - Adobe Analytics Developer Certification - Adobe Suite including Marketo AEM Tag Manager Decibel Insights or other session replay Qualtrics or other site survey - GA4 and Google Tag Manager - Prior Web SDK implementation - Customer Data Platform experience to shape future data strategy at Waters - Experience working in an agile environment Preferred Skills: Technology->Analytics - Functional->Web Analytics,Technology->Adobe Analytics->Analytics Functional

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