Search Engine Optimization Specialist

3 weeks ago

Mumbai India White Force Group Full time

Job Description CTC - 12 Lpa Exp - 3+ years Candidate should be from - Personal Care / Wellness products Key Responsibilities: Performance Marketing: Supervise, oversee, and manage performance marketing campaigns across channels (PPC, display ads, retargeting) to drive customer acquisition and revenue growth. Monitor, analyse, and report on campaign performance, optimising strategies to maximise ROI and achieve KPIs. SEO Strategy: Conduct thorough keyword research and competitive analysis to inform content strategy and SEO initiatives, along with SEO agency/ Freelancers. Optimize website content, landing pages, and blog posts for search engines to improve organic search rankings and traffic, along with a content writer. Collaborate with web developers and content creators to ensure technical SEO best practices are implemented. Social Media Management (Supervise, but when needed, execute as well): Create and manage engaging content across social media platforms (Instagram, Facebook, LinkedIn, Quora, etc.) to enhance brand visibility and community engagement. Develop and execute social media campaigns that align with overall marketing strategies and drive user-generated content. Monitor social media trends and analytics to adjust strategies and improve engagement metrics. Content Development: Oversee the creation of compelling content that resonates with target audiences, including articles, videos, and graphics related to Hair, Skin, and Cosmetic products. Ensure all content is SEO-optimized and adheres to brand guidelines. Customer Engagement( WRT Retain of customer CRM): Leverage data-driven insights to enhance the customer journey, improving user experience across digital platforms. Develop retention strategies that utilise email marketing, personalised messaging, and loyalty programs. Analytics and Reporting: Utilise analytics tools (e.g., Google Analytics, social media insights) to track performance metrics, providing actionable insights to stakeholders. Prepare and present regular reports on campaign performance, market trends, and growth opportunities. Budget Management: Manage digital marketing budgets, ensuring efficient allocation of resources to maximise impact. Track spending and performance against budget goals, adjusting strategies as needed. Collaboration and Leadership: Collaborate with cross-functional teams, including product development, sales, and customer service, to align marketing efforts with business objectives. Mentor and guide junior marketing staff, fostering a culture of continuous learning and improvement. 8770594707

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