Senior Officer

1 week ago

Lucknow, India Ultratech Cement Full time

Job Description Roles & Responsibilities: - Sales planning by dealer and retailer product-wise, month wise, bucket wise and ensuring desired counter share and market share - Track retailer level sales, stock replenishment based on continuous monitoring of all commodity value - Systematic coverage of channel partners through regular call cycle plans and permanent journey plans for increase in penetration by having desired depth of distribution and numeric reach - Process & monitor daily sales and coordination with TSM / Regional logistics for supply Business Development Channel Management & Development of New Business/New Geographies - Identification of new business opportunities in territory/new geographies catering to institutional customers and creating on-going engagements - Expansion of market network in accordance with CEMTRAC DPI s through appointment of new dealers and attachment of new retailers - Exploring the possible locations for new inventory points within the assigned territory in line with i2 network analysis - Provide suggestions for schemes & CRM activities and ENSURING effective implementation of the same for getting maximum benefit to dealer/retailer - Propose, implement and improvise rural marketing activities effectiveness wherever applicable - Identify prospective Branded Channel partners and drive cement sales in these counters. UGAHI, Collection & Credit Control To regularly monitor & control timely collections to keep receivables as per the norm - Ensure timely collection as per the terms and order execution as per the approved credit limits - Constantly monitor dealer s credit worthiness and alert management in case of any adverse developments - Collection of security deposit at the time of appointment and enhancing it according to the norms of the company and exposure in the market place - Tracking Dealers Credit Exposure with the Trade Customer Service To provide meaningful customer experiences to the product and services of the company - Adhering to quick response time in complaint management - Ensuring continuous monitoring of deliveries with coordination of execution owners - Continuously driving various customer loyalty programs and build differentiation with the competitors - Meeting and surpassing the channel partner requirements for increase in customer satisfaction - Ensuring high visibility in merchandising, outdoor media and other advertisements for driving positive brand equity index - Creating awareness of value added services like Mobile Lab, Information Centre, Toll Free Number etc for Dealers, Retailers and End Customers - Effective utilization of Sales & Order Planning, Customer Order Fulfillment for timely receipt of material at customers end - To co-ordinate with customer service centres and ensure higher Customer Satisfaction Index Reporting & Market feedback Collect and provide information on market trend, competitors price and activities to help management take appropriate action and to ensure System Confirmation/Perfection complying all Internal Controls. - Make available the information on competitors promotion & pricing activities to TSM - Closely interact with dealers / retailers to get the first hand market feedback & communicating the same to TSM to enable prompt decision making on market intelligence - Ensuring timely submission of various reports on periodic basis

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