Digital Marketing Specialist

Job Description A. Company Overview Founded in 2012, Occams Advisory is a leading business solutions, professional services and financial advisory provider specializing in growth, financing, and taxation. Serving as a trusted advisor throughout the business lifecycle, Occams combines Fortune 500 expertise, entrepreneurial insights, and a global perspective to deliver world-class solutions. Occams has achieved remarkable recognition for its rapid growth, securing 8 spots on Inc. magazine's Fastest Growing 5000 Private Companies list, 4 consecutive rankings on the Financial Times Fastest Growing 500 Companies in the Americas. In 2023, Occams was honored on Fortune's inaugural list of the 300 Most Innovative Companies. Operating across all U.S. states and territories, Occams boasts a team of over 100 professionals based in major cities worldwide, including New York, Los Angeles, Toronto, Delhi and Mumbai. Its leadership includes alumni from Fortune 500 companies such as Barclays, UBS, and Merrill Lynch, and prestigious academic institutions like NYU, Duke University, and London Business School. Recognized as a leader in professional services, Occams delivers transformative growth and advisory solutions to clients. B. About Your Role We are looking for a Digital Marketing Expert to join our Digital Marketing Team. In this role, you will lead and optimize performance marketing initiatives, driving B2B lead generation, brand growth, and measurable business results through data-driven paid campaigns across multiple digital platforms. If you're passionate about digital marketing, performance analytics, and building impactful campaigns that fuel business growth, and thrive in a fast-paced, collaborative, and growth-focused environment where innovation, teamwork, and continuous learning drive success, we'd love to hear from you The ideal candidate is results-driven, analytical, and strategicsomeone who takes initiative, embraces challenges, and is eager to contribute to a culture of excellence, experimentation, and measurable impact. C. Key Responsibilities - Plan, execute, and optimize paid marketing campaigns across platforms including Google Ads (Search, Display, YouTube), Microsoft Bing Ads, Facebook & Instagram Ads, LinkedIn Ads, Reddit Ads, and TikTok Ads to achieve lead generation and conversion goals. - Develop and implement strategies for performance marketing and B2B lead generation to drive measurable business growth. - Conduct keyword research, audience segmentation, A/B testing, and bid management to enhance campaign performance and efficiency. - Monitor, analyze, and report on KPIs (CTR, CPC, CPL, ROAS, etc.) to track performance and identify improvement areas. - Collaborate with content, design, and web teams to align messaging and optimize landing pages for better engagement and conversion rates. - Stay updated with platform changes, algorithm updates, and industry trends to ensure campaigns remain competitive and effective. - Manage budgets effectively to maximize ROI and ensure cost efficiency across all campaigns. - Coordinate with cross-functional teams to align marketing goals with broader business objectives. - Identify and test new channels and ad formats to expand reach and improve lead quality. - Deliver data-driven recommendations and insights to stakeholders to support informed decision-making. D. Required Qualifications & Experience Education - Bachelor's degree in Marketing, Business, Communications, or a related field. Relevant certifications in Google Ads, Meta Blueprint, or LinkedIn Marketing are a plus. Experience - 58 years of proven digital marketing experience with a focus on paid campaigns, preferably in a B2B environment. Essential technical skills - Deep knowledge of Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, and other ad platforms - Strong understanding of lead generation funnels and B2B marketing - Experience with tools like Google Analytics, Tag Manager, SEMrush, HubSpot (or similar) Preferred but not mandatory skills or experiences - Experience in managing large-scale, multi-platform campaigns - Familiarity with marketing automation tools and CRM integrations - Strong copywriting or creative testing experience - Excellent analytical and reporting skills - Ability to work independently and within cross-functional teams E. Benefits & Perks - Health Insurance for you and your dependents including parents - Provident Fund - 3 % Fixed CTC Budget for Learning Opportunities - Market Leading Leave Policy - Paid Holidays per Calendar Year - Employee Recognition & Rewards - One of the best cultures of benevolent meritocracy F. Job Details - Title: Digital Marketing Expert - Annual Compensation: As per industry standards - Work Schedule: Hybrid - Nature: Full time - Shift: 4:00 PM 1:00 AM IST - Location: Mumbai, Maharashtra