Senior Performance Marketing/google Adwords Role

About Media netMedia net is a technology company comprising of 1250 employees focused on developing innovative monetization products for digital publishers and advertisers Media net s vast product suite leverages a strong foundation of best-in-class contextual targeting and an unmatched capability to unify disparate marketplaces to maximize competition and value for publishers and marketers Media net offers exclusive access to Yahoo Bing s Contextual Ads Program featuring billions of dollars of search demand allowing publishers premium display to search and native ad formats with strong visibility metrics Media net also has the industry s first server-side header bidding platform that maximizes yield with no compromise to the user experience - We provide our publisher clients with expert advice comprehensive access to the best monetization opportunities and outstanding execution via highly customized solutions across all advertising formats - programmatic search native content video mobile local and social ads - Media net s offerings incorporate proprietary machine learning technology sophisticated data processing and detailed analytics capabilities to successfully target internet users - Current clients and partners include Forbes Hearst Meredith Yahoo MSN Reuters WebMD The Street Ziff Davis NY Daily News Facebook AppNexus and many more - By market cap Media net is one of the Top 5 largest ad tech companies worldwide By revenue Media net is the second-largest contextual advertising business worldwide - Media net has offices across New York Los Angeles Dubai Zurich Mumbai and Bangalore Media net s US HQ is based in New York and Global HQ in SizeLarge-scale GlobalWorking Days5 days weekOffice LocationRemote WorkingRole ResponsibilitiesThe campaign manager is responsible for the technical implementation management and optimization of Google Ads campaigns This role involves ad trafficking troubleshooting technical issues and ensuring accurate and efficient campaign execution The ideal candidate will have strong technical skills a deep understanding of Google Ads and a meticulous approach to campaign management -Campaign Setup and Management Create and manage Google Ads campaigns across Search Display UAC - Performance Optimization Monitor and optimize campaigns to improve key metrics such as CTR CPC CPA and ROI - Reporting Analytics Generate insightful reports to communicate actionables campaign performance and ROI to stakeholders - A B Testing Conduct A B tests on ad copy creatives and landing pages to enhance campaign performance - Technical Troubleshooting Identify and resolve technical issues related to ad delivery tracking and ad disapprovals - Collaboration Work closely with product and design teams to ensure campaign success - Competitor Research Periodically monitor and evaluate competitor best practices to stay ahead and grow market share - Automation Utilize Google Scripts rules to automate repetitive tasks and optimize campaign management -Industry Trends Stay ahead in the constantly evolving digital marketing landscape Ideal Candidate- Education Bachelor s degree in Marketing Advertising Computer Science Statistics or a related field -Experience 2-5 years of experience in digital ad operations with a focus on Google Ads Skills - Proficiency in Google Ads Google Ads Editor Tag Manager Google Analytics - Excellent at data handling and insight generation proficiency in Excel PPT - Strong technical skills Experience with HTML JavaScript SQL a plus - Experience with tools like Tableau Power BI etc - Experience with Microsoft Ads Bing Facebook affiliate marketing a plus - Excellent problem-solving skills and attention to detail - Ability to manage multiple campaigns and projects simultaneously Perks Benefits and Work Culture- Flexible work hours and leaves- Salary advance- Maternity Paternity leave benefits adoption assistance- Butler Concierge services- Team Off-sites CelebrationsBeyond Work - Insurance benefits for you and family- Interest-free loans- Gift vouchers for special moments - Fully-equipped Gym- Education Sponsorship Programs ref updazz com