Search Engine Optimization Specialist
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Job Description Job Title: SEO Specialist Experience: 24 years in B2B & B2C SEO, preferably in healthcare, med-tech, SaaS, or gov-tech Location: Bangalore (In-office, 5 Days a Week) Reports to: AVP Marketing Start Date: Immediate Job Description: Janitri is driving the future of maternal and newborn health through institutional partnerships with hospitals, government programs, and diagnostic chains. We're looking for a B2B SEO Specialist to increase our discoverability among decision-makers and generate organic inbound leads from hospitals, procurement teams, and public health platforms. This role is ideal for someone who understands B2B keyword strategy, technical SEO, and content optimization in a clinical or professional space, and who can turn organic search into a lead-generating engine. Key Responsibilities: - Strategy & Planning Own the SEO roadmap for hospital-facing, B2B landing pages and resources Conduct in-depth keyword research relevant to hospital procurement, maternal health devices, and clinical workflows Define and track SEO KPIs tied to visibility, traffic quality, and lead form conversions - On-Page & Technical SEO Optimize website structure, metadata, headings, page speed, schema markup, and internal linking Ensure technical health via regular audits using tools like Screaming Frog, SEMrush, or Ahrefs Collaborate with the tech team to implement best practices for indexing, crawlability, and page performance - Content SEO Build and optimize landing pages, use-case pages, whitepaper hubs, blog articles focused on B2B audiences Create content briefs for case studies, institutional guides, or healthcare policy summaries Work with content writers to ensure medical accuracy + SEO alignment - Reporting & Analytics Use Google Analytics, Search Console, and third-party tools to track organic performance Provide monthly reports with action items to improve domain authority and lead flow Monitor competitor SEO moves and suggest counter strategies You're a Great Fit If You: - Have 24 years of experience in B2B SEO, ideally for healthcare, SaaS, or gov-tech products - Know how to target decision-makers through search and build long-term content funnels - Are comfortable with both technical SEO and content collaboration - Understand the balance between credibility, clinical relevance, and search performance - Have worked closely with dev and content teams to improve SEO across formats Tools You Should Know: - SEMrush / Ahrefs / Ubersuggest - Google Search Console, GA4, Screaming Frog - Surfer SEO / Frase (optional) - CMS like WordPress / Webflow / custom-coded pages Work Culture & Perks: Full-time role based in Bangalore (in-office, 5 days/week) High-ownership, impact-driven position with direct access to founders and tech leads Opportunity to lead SEO for one of India's most purposeful health-tech brands Path to grow into SEO & Organic Growth Manager Institutional -
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