
Growth Associate
3 weeks ago
Job Description
About the Role
We are looking for a motivated Growth Executive to join our marketing team. In this role,
you will help plan and execute multi-channel marketing campaigns to improve customer
engagement, retention, and repeat purchases. This is a hands-on role where you'll work
closely with the growth team, learn advanced CRM strategies, and contribute to the
company's overall growth journey.
Key Responsibilities
Assist in planning and executing CRM and lifecycle campaigns across channels
such as email, SMS, WhatsApp, push notifications, and in-app messages.
Support the setup of automated user journeys (e.g., cart abandonment, inactivity
triggers, onboarding, reorder reminders).
Work with tools like CleverTap, MoEngage, Netcore, or WebEngage for campaign
creation and tracking.
Coordinate with design and product teams to ensure timely delivery of campaign
creatives and flows.
Run A/B tests on copy, creatives, and targeting to optimize campaigns.
Track and report key metrics such as open rates, click-through rates, conversions,
and retention.
Conduct basic data analysis to understand campaign performance and share
insights with the team.
Stay updated with industry best practices in growth and lifecycle marketing.
Requirements
1.5 3 years of experience in growth, CRM, digital marketing, or related roles.
Hands-on experience with any CRM/marketing automation tool (CleverTap,
MoEngage, Netcore, WebEngage, etc.).
Good understanding of customer lifecycle, funnels, and retention strategies.
Strong analytical mindset and ability to work with data (Excel/Google Sheets
knowledge is a plus).
Creative with good copywriting and communication skills.
A keen interest in growth marketing and experimentation.
What You'll Get
Opportunity to learn and grow in a fast-paced marketing environment.
Hands-on exposure to leading growth and retention tools.
Chance to work on impactful campaigns driving real business outcomes.
Mentorship and guidance from experienced growth professionals.
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