Manager - Marketing & Branding

Job Description Role: As the Sr. Manager Marketing & Branding, you will manage the development and execution of the clinic's integrated marketing strategy across digital platforms, social media, and branding initiatives. This is a hands-on senior management role that requires a deep understanding of the luxury market, high aesthetic sensibility, and a proven track record in growing premium lifestyle or wellness brands. Job Description: Job Title: Sr. Manager (Digital Marketing & Branding) Location:Worli, Mumbai Employment Type:Full-time Reports To:Clinic Director / Co-Founder Industry:Luxury Healthcare | Dermatology & Aesthetics About Us We are a premier luxury dermatology and aesthetic superclinic dedicated to delivering cutting-edge treatments and transformative experiences in a state-of-the-art, medically led environment. Our clinic merges medical expertise with high-end service, offering a curated range of services to an elite clientele. We are seeking a visionarySr. Managerwith strong expertise inluxury branding, digital strategy, and social media marketingto elevate our brand presence, drive client engagement, and support aggressive growth across digital and physical touchpoints. Key Responsibilities Branding & Strategy - Develop and execute a comprehensive brand strategy that reflects the clinic's luxury positioning and medical credibility. - Ensure consistent brand voice, visuals, and tone across all channels (in-clinic, online, print, PR). - Manage creative direction for photoshoots, campaigns, and branded content aligned with luxury aesthetics. Digital Marketing - Own the digital marketing funnel including SEO/SEM, paid media (Google Ads, Meta, etc.), retargeting, and email marketing. - Oversee website content, UX/UI optimization, and conversion tracking. - Manage performance analytics and KPIs to continuously optimize campaigns and ROI. Social Media - Strategize and oversee content calendars and campaigns across Instagram, Facebook, YouTube, LinkedIn, and emerging platforms. - Manage influencer collaborations, paid partnerships, and community engagement efforts to grow a loyal following. - Ensure social media reflects the aspirational, expert-led, and luxurious nature of the clinic. Client Acquisition & Retention - Drive lead generation campaigns to attract high-net-worth individuals and retain VIP clientele. - Collaborate with front desk and CRM systems to build client journeys and nurture touchpoints. - Launch seasonal promotions, events, and referral programs tailored for an upscale audience. Team & Vendor Management - Manage and mentor a small in-house marketing team and oversee external agencies, creatives, and freelancers. - Manage marketing budgets and ensure all initiatives align with business objectives. Reputation & PR - Build relationships with luxury lifestyle editors, media, and influencers. - Manage online reputation (reviews, testimonials, Google Business, etc.). - Act as brand guardian in all public-facing communications. Qualifications & Skills - Bachelor's or Master's degree in Marketing, Communications, Digital Media, or related field. - 5-7 years of marketing experience, with at least 3 years in a managerial role within luxury, beauty, healthcare, or lifestyle industries. - Strong portfolio of successful brand campaigns and digital growth initiatives. - Deep understanding of luxury consumer behaviour and high standards in aesthetics and service. - Expertise in digital tools (Google Ads, Meta Business Suite, Klaviyo/Mailchimp, GA4, etc.). - Excellent communication, leadership, and project management skills. - Experience working with dermatology, aesthetics, or wellness brands is highly preferred. Work Location: In person