Public Relation

4 weeks ago

Gurgaon, Haryana, India Easemytrip Full time
Job Description

Senior Executive - Public Relations

Agency Experience Must.

Key Responsibilities:

- Develop and execute comprehensive PR strategies to enhance brand visibility and reputation.
- Manage relationships with key media outlets, journalists, influencers, and other stakeholders to maximize positive coverage.
- Lead the creation of press releases, speeches, articles, responses, briefing docs and other content for internal and external communication.
- Plan and oversee press events, product launches, sponsorships, and corporate events to generate media interest.
- Handle crisis communication, providing strategic counsel to mitigate negative publicity and protect the brand image.
- Monitor, analyze, and report on media coverage and the effectiveness of PR campaigns, providing insights for future improvement.
- Collaborate with marketing, social media, and internal teams to ensure alignment of communication efforts.
- Collaborate with external agencies and liaison with internal teams
- Work on founders profiling and personal branding including their social media, speakership opportunities etc
- Assist in EaseMyTrip's Group companies PR
- Stay informed about industry trends, competitor activities, and emerging PR tools to keep strategies relevant and effective.

Qualifications And Skills

- Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
- 3+ years of experience in public relations, with a proven track record of managing successful campaigns
- .Agency experience is a must.
- Exceptional written and verbal communication skills with attention to detail.
- Strong media network and ability to build and nurture relationships with stakeholders.
- Experience in managing crisis communication and providing strategic counsel.
- Proficiency in PR software and tools like Meltwater, Cision, or similar platforms.
- Solid understanding of digital marketing and social media's role in PR strategies.
- Ability to manage multiple projects under tight deadlines with strong organizational skills.

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