Digital Content Manager

Job Description

Job Title: Manager Video Content Creator

Location: Andheri (East) - Mumbai

Employment Type: Full-Time

About the Role:

We are looking for a strategic, creative, and detail-oriented Manager Video Content Creator for the development and execution of impactful video content that supports the marketing and promotion of our pharmaceutical products. This role requires a blend of storytelling, production expertise, and a strong understanding of the healthcare industry. You'll collaborate with cross-functional teams to create compelling videos that engage both healthcare professionals and patients while ensuring full compliance with industry regulations.

Key Responsibilities:

1. Video Creation & Editing

Conceptualize, script, and storyboard marketing and product-related videos.

Plan, shoot, and edit high-quality video content including: o Promotional product films o Event highlights and corporate presentations o Doctor/patient testimonials and interviews o Social media-ready content and product teasers

Create short, engaging video clips optimized for various channels including: o Internal platforms (Intranet, internal WhatsApp groups) o External platforms (LinkedIn, Instagram, YouTube)

Use animations and infographics to visualize complex medical/scientific concepts in a simple, engaging way.

Maintain a consistent brand tone and aesthetic across all video content.

2. Video Strategy & Campaign Integration

Develop a content calendar and video strategy aligned with marketing campaigns and product launches.

Work closely with the stakeholder and teams to ensure video content supports broader marketing goals.

Adapt and repurpose video content for multiple formats, audiences, and channels.

3. Stakeholder & Vendor Management

Collaborate with product managers, medical affairs, sales teams, and compliance for content accuracy and approval. Manage relationships with external and internal stakeholders

Coordinate with internal stakeholders to ensure timely delivery of video projects.

4. Compliance & Review

Ensure all video content complies with regulatory, legal, and medical standards in the pharmaceutical industry.

Participate in Medical-Legal-Regulatory (MLR) reviews and make necessary content revisions.

5. Analytics & Optimization

Monitor video performance using analytics tools.

Evaluate engagement and conversion metrics to optimize future content.

Present regular performance reports and improvement plans to marketing leadership

Qualifications:

Bachelor's or Master's degree in Media, Mass Communication, Marketing, Pharmacy, Life Sciences, or a related field.

10+ years of professional experience in video production, preferably in the pharmaceutical, healthcare, or life sciences industry.

Strong portfolio showcasing a range of video formats, ideally within pharma or health-related content.

Proficiency with video editing tools (Adobe Premiere Pro, After Effects, Final Cut Pro, etc.) and animation tools.

Familiarity with compliance standards such as FDA/EMA/GMP regulations and MLR processes.

Excellent storytelling, visual communication, and project management skills.

Preferred Skills:

Ability to translate complex medical concepts into engaging and easy-to-understand video content.

Knowledge of SEO, video performance optimization, and digital content trends.

Experience with interactive or educational healthcare video formats is a plus.

Familiarity with digital marketing ecosystems (YouTube Ads, social media campaigns, etc.).