Business Analyst

24 hours ago

Gurugram Gurugram India OYELA Full time

Job Description Job Title: Business Analyst Location: Gurgaon, Haryana (On-site) Experience: 24 years Employment Type: Full-time About Oyela Oyela is a fast-growing D2C fashion brand redefining India's fast fashion landscape. We're redesigning the fashion supply chain using technology and proprietary fabrics to deliver high-quality, trend-driven apparel at accessible prices. In just 12 months, we've scaled to a $4M ARR and are now expanding our data and business strategy functions to fuel the next phase of growth. We're looking for a Business Analyst who will act as the bridge between our business, product, and operations teams. Your mission is to turn data and insights into actionable strategies optimizing processes, improving decision-making, and driving growth across Oyela's product, supply chain, and customer experience. Key Responsibilities: - Collaborate with business, marketing, and operations teams to understand challenges and translate them into analytical and process improvement initiatives. - Create P&L weekly basis to track improvement parameter - Reporting to external investor, founders on weekly basis for major business metrics - Analyze business performance (sales, inventory, marketing ROI, customer retention, manufacturing ROI ) and identify growth opportunities. - Partner with tech/product teams to define requirements for dashboards, automation tools, or internal systems to fasten internal process - Create and maintain KPI frameworks and business reports (conversion rates, order fulfillment, repeat purchase trends etc). - Evaluate and streamline internal workflows from design to production, inventory management to order dispatch, delivery to return flow etc - Support strategic projects such as pricing optimization, demand forecasting, and new category launches. - Present actionable insights and recommendations to senior management in a clear, data- backed manner. Skills and Qualification: - Bachelor's degree in Business, Engineering or a related field. - 24 years of experience in Business Analysis, preferably in a D2C, eCommerce, or apparel environment. - Strong analytical skills and proficiency with Excel/Google Sheets and Python pandas/SQL (basic querying). - Experience with Power BI / Tableau / Google Data Studio is a plus. - Understanding of eCommerce metrics: CAC, LTV, AOV, conversion rates, inventory turnover, working capital etc. - Excellent communication skills and ability to work cross-functionally. - A bias for action ability to identify gaps and proactively drive change. Why join Oyela: - Be part of a fast-scaling D2C brand redefining the future of fashion in India. - Work directly with the Founder on high-impact projects. - Opportunity to grow into a strategy or product role as the company scales. - Dynamic, ownership-driven culture with a steep learning curve.

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