Digital Marketing

3 weeks ago


Bengaluru, India CBT Consulting Private Limited Full time

Job Description Job description: Job description: Job Title:Digital Marketing Paid Ads Specialist Company:Cloud Software Solution Experience:3 to 4 Years Salary :25,000 to 30,000 per month Location:Onsite Bangalore (Work from Office Only) Industry:IT Services Website & Mobile App Development, ERP & CRM Solutions Job Overview: We are looking for a highly skilled and performance-driven Digital Marketing Executive with 34 years of experience in running ROI-focused campaigns on Facebook, Instagram, Google Ads, and LinkedIn. The ideal candidate must have a strong background in B2B lead generation for service-based IT offerings such as Website & Mobile App Development, as well as ERP and CRM solutions. Key Responsibilities - Plan, manage, and optimize paid ad campaigns across: - Facebook & Instagram (Meta Ads) - Google Ads (Search, Display, Video, and Retargeting) - LinkedIn Ads (Sponsored Content, Message Ads, and Lead Gen Forms) - Generate high-quality B2B leads from industries including manufacturing, corporate, tech startups, and service-based businesses. - Build ad strategies to promote website development, mobile app development, ERP implementation, and CRM solutions. - Set up proper campaign tracking through UTM parameters, conversion goals, and remarketing pixels. - Analyze campaign performance and improve CTR, CPL, and ROI through A/B testing and funnel optimization. - Create campaign briefs and work with content/design teams to produce high-converting creatives and landing pages. - Prepare weekly and monthly performance reports using tools like Google Analytics, Meta Events Manager, and LinkedIn Campaign Manager. - Stay updated with ad platform changes, bidding strategies, and audience targeting techniques. Required Skills - Proven experience in running successful performance campaigns for IT services (especially web/app development, ERP & CRM services). - Hands-on expertise with: - Meta Business Suite (Facebook & Instagram) - Google Ads (Search, Display, Performance Max, Video) - LinkedIn Campaign Manager - Strong understanding of B2B targeting, lead generation, remarketing, and conversion tracking. - Familiarity with tools such as Google Analytics, Google Tag Manager, Looker Studio (formerly Data Studio), and Hotjar. - Ability to work independently and meet lead targets with clear ROI reporting. - Excellent analytical, reporting, and communication skills.



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