Market Outreach Intern

3 weeks ago

Bengaluru India Newton School Full time

Job Description About Newton School: Join a rocket ship that's transforming the world of education Every year, over a million college graduates enter the workforce with only 5% employability, while companies struggle to find talent. Newton School bridges this gap through a personalized learning platform, building an online university to improve graduate employability. Our core team includes IIT and IIM alumni with industry experience at Unacademy, InMobi, Ola, Microsoft, and more. We are backed by top investors like RTP Global, Nexus Venture Partners, and angel investors including Kunal Shah (CRED), Kalyan Krishnamoorthy (Flipkart), and founders of Unacademy, Razorpay, and Udaan. About the Role: We are looking for a Marketing Outreach Intern to work on our newest product, AI Interviewer for DSA Rounds. As a founding member of the marketing team, you'll help define the GTM strategy from scratch. This role offers hands-on experience in building an outreach engine and driving the GTM strategy end-to-end. This is not your typical internship - you will wear multiple hats, work closely with the core team, and contribute to shaping the product's market presence. What You'll Do: - Ideal User & Company Profiles: Identify the users and companies that would benefit most from our product. Consider their roles, challenges, and why they would value it. - Lead Sourcing: Research high-potential companies and key contacts. Include LinkedIn URLs, emails (if available), locations, and explain why they are a great fit. - Channel & Medium Plan: Suggest the most effective ways to reach and connect with your target users and companies. - Messaging & Sequencing: Create compelling outreach messages and follow-ups that capture attention and drive responses. - Refining GTM Plan: Combine everything into a clear, actionable GTM refinement to launch the product, engage the right people, and create real impact. What We're Looking For: - Strong interest in marketing, outreach, or GTM strategy. - Excellent written and verbal communication skills. - Comfortable juggling multiple tasks and shifting priorities. - Self-driven and collaborative team player. - Bonus: Previous experience with sponsorships, promotions, coordination, event management, or lead generation. - Basic knowledge of Google Sheets, Notion, or any CRM tool is a plus. You'll Love This Role If You: - Want to build a GTM strategy from scratch for a high-impact product. - Like wearing multiple hats and working across marketing, outreach, and strategy. - Thrive in a fast-paced startup environment. - Believe done > perfect but constantly iterate and improve.

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