Youtube Manager

5 hours ago


Noida, India DigiLantern Full time

About Role We are looking for an individual who is organized and professional with at least 3 years of work experience on YouTube platform. Requirements - Relevant experience in the technology / healthcare industry - Great personality with a positive attitude, lots of energy and professionalism - An excellent understanding of the YouTube platform - YouTube Certified - Strong understanding of Social Media - Ability to take the initiative and drive excellent results - Ability to track, analyze and manage data and records - Ability to handle work pressure and time management - Positive attitude - Skilled in using spreadsheets and creating reports - PostSecondary Education or equivalent work experience - Mastery of Office Suite (MS or Google), in particular with Word and Excel - Excellent written and verbal communication skills - Strong understanding of tracking, tagging, and YT tool - Must have good understanding of different types of YOUTUBE ads formats i.e. Skippable in-stream ads, Non-skippable in-stream ads, In-feed video ads, Bumper ads, Outstream ads, Masthead ads etc. - Facebook/Instagram marketing is an added plus. Job Description - Manage YouTube channels for various clients - Provide support and services to various clients - Optimize YouTube videos to create clean and consistent content for our partners - Track, analyze and report key opportunities for growth and/or change - Perform as a frontline resource for YouTube best practices - Be up-to-date on industry trends and providing ongoing YouTube channel growth strategy to partners (e.g. programming, channel optimization and management, audience development) - Provide regular updates on partner development, initiatives and results - Provide expertise in creating documentation and other resources relevant to partners - Track and analyze metrics and activities pertaining to your partner portfolio such as growth, revenue, CPMs, retention dates, services rendered, etc. - Drive-up subscribers & revenue of YouTube channel - Build & manage the YT channel strategy, look, feel, ranking, promotions, partnerships. - SEO Ranking - Optimize Tags, Titles, Description, Playlists, Thumb nails to increase ranking. - ENGAGEMENT - Manage comments to engage with subscribers of the channel - CONTENT - work with Video creation team to develop content to increase engagement - ATTRIBUTION - Setup tags managers [UTM, GTM] for to track & optimize user behaviors - SETUP AD formats - in-stream, out stream, discovery, bumper, masthead. - ANALYSE trends using website analytics tools (e.g. Google Analytics etc.) - Setup and run ad campaign for YT - should be able to manage and optimize the same as well.


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