Content Marketing Specialist

2 weeks ago

India CrewBloom Full time

We are seeking a strategic and hands-on content professional to develop compelling messaging and content assets that fuel our clients out campaigns This role is responsible for crafting persona-driven content across email campaigns Linkedin webinars and other channels Key Responsibilities Email Campaign Content Develop messaging for cold and warm email outreach campaigns Collaborate with internal strategists to align messaging with client value propositions and sales objectives Implement A B testing to optimize open rates and response rates Linkedin Content Strategy Plan and create Linkedin content calendars and select client campaigns Write thought leadership posts articles and client-facing updates tailored to key buyer personas Leverage analytics to inform content iteration and improvement Webinar Event Messaging Develop webinar topics outlines and promotional messaging Partner with subject matter experts to script engaging presentation content and follow-up sequences Campaign Support Enablement Produce supporting content including case studies landing page copy and nurture sequences Methodology Integration Apply principles from Building a StoryBrand to develop clear persuasive messaging Support sales enablement efforts by creating content that aligns with each stage of the buyer journey Collaboration Process Improvement Work closely with marketing sales and RevOps teams to align content initiatives with broader growth goals Contribute to developing content processes and best practices that scale across multiple client engagements Requirements 3-5 years of B2B content marketing content strategy or copywriting experience Proven success developing content for multi-channel campaigns email social webinars blogs Experience in or familiarity with B2B sales SaaS or professional services industries Skills Exceptional writing and editing skills with a focus on clarity persuasion and conversion Ability to translate complex concepts into simple buyer-centric messaging Working knowledge of lead nurturing sales funnels and persona development Proficiency with marketing automation platforms preferably HubSpot Strong project management skills to juggle multiple deadlines Preferred Familiarity with frameworks such as Building a StoryBrand Challenger Sale or SPIN Selling Proficiency with marketing automation platforms preferably HubSpot Strong project management skills to juggle multiple deadlines Familiarity with frameworks such as Building a StoryBrand Challenger Sale or SPIN Selling Understanding of RevOps concepts and Al-driven sales enablement strategies Experience developing content in a consultative or agency environment

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